Phone Recycling Data: Android VS Apple Trade ins Infographic

SURGE WORLD OF IPHONE TRADE-INS. OF ANDROID TRADE-INS. DATA FROM 40+ DATA FROM 40+ STORES VIA COMPAREMYMOBILE STORES VIA COMPAREMYMOBILE In the past 24 months there has 1 We're excited to see Androids been an iPhone trade in tidal wave with apple reaching 50% of the trade in market in Jan 2013 huge sales volumes are finally relected in trade ins, pioneered by Samsung & HTC Ashley Turner, Co-Founder (CompareMyMobile.com) Ashley Turner, Co-Founder (CompareMyMobile.com) TOP 10 İPHONES TRADED IN - MAY 2013 TOP 10 ANDROID TRADED INS - MAY 2013 1 iPHONE 5 16GB £277 TRADE-IN 1 SAMSUNG GALAXY S3 £203 TRADE-IN "As the app store hits 50 Billion downloads, the iPhone 5 prematurely hits the #1 trade in spot!" "The release of the Samsung Galaxy S4 saw Samsung customers rush to trade in their old Galaxy phones" Traditionally when an iPhone is released small volumes of the new device are traded ins as people upgrade and keep their old phone. Based 4+ yrs of data from millions of unique consumers, it's unusal for a new device to hit such high volumes early. During the announcement of the Samsung Galaxy S4, online interest increased and valuations of old devices began to increase by 127%. Increases were seen in loyal Samsung Galaxy and Note owners 3 4 3 4 10 08 e58 £127 TRADE-IN £53 £210 £105 £22 TRADE-IN TRADE-IN TRADE-IN TRADE-IN TRADE-IN APPLE APPLE APPLE SAMSUNG SAMSUNG НTC IPHONE4 16GB IPHONE 3GS 16GB IPHONE4S 16GB GALAXY S2 GALAXY S1 WILDFIRE 6. 6. 10 10. £42 £116 £136 £268 €168 £37 TRADE-IN TRADE-IN TRADE-IN TRADE-IN TRADE-IN TRADE-IN SAMSUNG GALAXY NOTE 2 APPLE APPLE APPLE SAMSUNG НTC IPHONE3GS 8GB IPHONE 4 8GB IPHONE4 32GB GALAXY NOTE DESIRE 9. 10 9. 10 £295 £315 TRADE-IN e164 10 08 £256 £30 £30 TRADE-IN TRADE-IN TRADE-IN TRADE-IN TRADE-IN НTC HTC SONY XPERIA S APPLE APPLE APPLE IPHONE 5 32GB IPHONE 5 64GB IPHONE 3G 8GB ONE X WILDFIRE S TRADE IN MARKET SHARE TRADE IN MARKET SHARE 24% UP APPLE IPHONE DOMINATES 21% UP 2012 RECYCLING JAN-DEC 2012 JAN-MAY 2013 BRANDS BEING TRADED IN - 2013 1st Jan 2013 VS 1st May 2013 50.3% APPLE 41.8% 19.7% BLACKBERRY 18.6% 12.5% 17.4% SAMSUNG 7.8% NOKIA 8.1% 6% HTC 7.9% This data has a lot to do with the brand shifts in market share of handset sales. For example, Samsungs huge sales, Windows phone shipments taking over BlackBerry and the lack of a new iPhone upgrade e.g. iPhone 5S or iPhone 6 APPLE BLACKBERRY SAMSUNG нтс DROP DROP INCREASE INCREASE INCREASE ▼ -17% v -6% A+39 % A +4% A+32% So what happens when a iPhone is released? So what happens when a huge Android phone is released? THE IMPACT OF ¡PHONE RELEASES THE IMPACT OF ANDROID RELEASES 367% SPIKE IN VALUATIONS 40%. DROP £1.3M WORTH OF IPHONE 5 127% SPIKE IN VALUATIONS 40% INCREASE IN SAMSUNG IN VALUE OF IPHONES IN VALUE 20% OF THE GALAXY RANGE DURING DROP THE GALAXY S DURING THE TRADE INS (MAY st- MAY aeth ae13) TRADED IN SO FAR! IPHONES RELEASE DURING THE RELEASE OF THE GALAXY SA DURING THE RELEASE (SEPT a0a - MAY g) RELEASE OF THE IPHONES НTC THUNDER BOLT IPHONE 3G IPHONE 3GS IPHONE 4 IPHONE 4S IPHONE 5 HTC EVO 4G SAMSUNG GALAXY S2 HTC ONE X GALAXY S3 SAMSUNG GALAXY HTC Thunderbolt & Galaxy S2 released HTC Evo released Samsung S4 Released One X & Galaxy S3 released 2012 2013 The 367% surge of iPhone trade ins on the release of the iPhone 5 flooded the market with old iPhones so much, that over 40 UK recycling vendors decreased prices of all iPhone devices by 40% to stabilize their volumes Historically the largest impact in trade ins happens when 2 hero Android devices are released together (S2/Thunderbolt & One X/S3) however the launch of the Samsung S4 has lead to the biggest impact on trade ins Android devices have seen. TOP 5 APPLE TOP 5 APPLE TOP 5 ANDROID TOP 5 ANDROID TRADE IN PRICES DEPRECIATING TRADE IN PRICES DEPRECIATING MOST VALUE BIGGEST DROPS MOST VALUE BIGGEST DROPS Jan 2013 33% drop Jan 2013 e315.00 May 2013 E355.00 May 2013 57% drop May 2013 May 2013 SAMSUNG GALAXY S4 APPLE APPLE SAMSUNG IPHONE 5 IPHONE 3GS GALAXY PRO B7510 Jan 2013 Jan 2013 £235.00 May 2013 23% drop E285.00 May 2013 52% drop May 2013 May 2013 APPLE APPLE нTC MOTOROLA IPHONE 4S IPHONE 5 ONE DEFY Jan 2013 Jan 2013 E136.00 May 2013 17% drop £268.00 May 2013 39% drop May 2013 May 2013 APPLE APPLE SAMSUNG GOOGLE IPHONE A IPHONE 3G NOTE 2 NEXUS S 1oles 38% drop Jan 2013 Jan 2013 e61.00 May 2013 14% drop €256.00 May 2013 May 2013 May 2013 APPLE SONY нTC IPHONE 3GS APPLE IPHONE A XPERIA Z ONE V Jan 2013 €35.00 May 2013 11% drop £203.00 May 2013 Jan 2013 May 2013 34% drop May 2013 APPLE APPLE SAMSUNG SAMSUNG IPHONE 3G IPHONE AS GALAXY S3 GALAXY S3 MINI Press contact: Ashley Turner - Co-Founder CompareMyMobile.com (+44)7590 116 943 [email protected] CompareMyMobile.com launched in 2009. COMPARE MY MOBILE COMPARE MY MOBIĻE O facebook.com/comparemymobile Comparing 40+ stores on the website, iOS & android app, Affiliate widgets and Facebook Apps. O twitter.com/comparemymobile S Google+ Compare My Mobile O Pintererst/comparemymobile Over £44 (S68.31) Milion worth of gadgets have been recycled since 2009 ralatienthe UApp Store WAndroid Market L App Store Android Market Average gains of 43% extra cash for recycling their old devices. We have 4,100+ devices and well over 100k+ prices o represents the peak search interest #100 represents the peak search interest