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Personalisation: The Good, The Bad & The Ugly

PERSONALISED MARKETING IS SET TO BE A HUGE TREND FOR THE FUTURE OF DIGITAL. BUT IS IT EFFECTIYE? 50% 94% of companies are not personalizing the web experience for visitors. of companies agree that personalization 'is critical to current and future success! YENTURING INTO THE WILD WEST OF PERSONALISATION ? THE GOOD Consumers: say they would spend more O 63% money with companies that personalized promotional offers. 78% feel that personalised content leads to a deeper relationship with a brand. prefer it when an online store O 60% remembers their personal information to speed up a purchase. are less responsive to mass 40% marketing messages 19% 25% Companies have experienced an av. uplift in sales of 19%, attributed to personalisation, with some expressing uplifts of 25% THE BAD Consumers 65% don't like personalised search because it limits search results. 32% Only 32% of marketers view their current content management systems as useful enablers of personalization. Barriers of Personalisation 54% 51% 44% 44% Lack of Budget Lack of Staff Lack of Knowledge Inability to translate data into action 61% of çonsumers who consistently receive irrelevant communicațions 61% from brands will stop buying from those companies. THE UGLY of online Consumers 36% would prefer it if their website activity wasn't tracked A 60% of Consumers who have privacy concerns about how their data is being used for personalised advertising. 69% consider it creepy the way brands use their personal data. 65% of UK Customers sa they sometimes feel'stalked' by online advertising. say WANTED For effective personalisation: unique ideas, relevant content, careful targeting and conveniently executed for the target audience. BEWARE main barriers to executing personalisation effectively are: Privacy and data concerns and companies lack of experience and knowledge.

Personalisation: The Good, The Bad & The Ugly

shared by maguirre on Feb 19
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Personalised Marketing Is Set To Be A Huge Trend For The Future Of Digital. But Is It Effective

Publisher

Innov8tive

Designer

Mike Rokes

Category

Business
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