Personal Brands in the NFL

"If I ran a pro sports team, or even a college program, I would forbid my athletes from using Twitter. And this is just a guess, but you watch: In the not-so-distant future, practically every pro and college team in the country will prohibit its players from using the social media site. It has become too dangerous and simply not worth the risk..." Total Number of Players in NFL: - Tom Jones Source: Maybe More Athletes Should Stay Off Twitter, Tampa Bay Times, July 16, 2013 2,700 V6 The average career length for a player who makes a club's opening-day roster Source: NFL Communications (active/inactive roster or injured reserve) in his rookie season. Source: NFL Communications ye ars Assets - Liabilities Top 5 NFL Affiliated Personal Brands on Twitter: Personal Brand Equity 1. Chad Johnson Followers: 3,715,041 Klout Score: 73.3 2. Reggie Bush Followers: 2,809,501 Klout Score: 85.2 3. Tim Tebow Followers: 2,339,594 Klout Score: 89.5 4. Michael Vick Followers: 1,832,213 Klout Score: 82.6 5. Drew Brees Followers: 1,675,517 Klout Score: 88.2 of NFL Players file for bankruptcy within 5 years of leaving the League. 78% Source: NFL Communications Source: Fan Page List, July 27, 2013 Copyright, 2013, Game Face Public Relations, LLC All Rights Reserved www.gamefacepr.com