The Perception Gap

What Customers Want and what executives think they want. Is it true that customers don\'t know what they want as Steve Jobs would say?

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Published by Brian Solis

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Added: 8 months ago

Rank: 1026 of 4742 in Business

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Source: http://www.briansolis.com/2012/08/the-perception-gap-what-customers-what-and-what-executives-think-they-want/

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