Click me
Transcribed

Peering into the Future of Digital Advertising

Cognizant DIGITAL ADVERTISING From Carpet Bombing to Precision Targeting After 1. 2. 3 . seconds 57 % 80% of online customers of them will abandon the website, never return The visitors who choose to stay on the website, refer to 7 different sources & read 6 reviews before they buy a product D000000000 46% of online consumers use mobile devices in their pre-purchase research 8+ Brand sites, social media & blogs influence a purchase the most, SALE are inundated with 32 % say irrelevant advertisements, Facts about digital advertisements 43% completely avoid digital ads 84% of 24-35 year olds leave favorite website due to irrelevant ads 54% of digital ads are not seen if not optimized for viewability Traditional targeting methods work like CARPET BOMBING Contextual Targeted based on content and relevance Demographics Targeted based on demographic profile Location Targeted based on demographic profile Time based Targeted based on time of the day / day of the week 5 reasons why traditional methods soon will be ineffective They are not customized at an individual level They do not address the purchase cycle and buying stage Digital Natives react negatively to mass messaging Landing page abandonment rate is high Ads delivered are not mapped to user intent O Surprisingly 49% consumers prefer tailored ads, New way of PRECISION TARGETING Targeted ad placement by combining visitor's search intent, Code halos and semantics of publisher's content Real meaning of publisher's content Semantic What is visitor searching Code halos Intent Digital signature-- of the visitors Advertisers need to adopt precision targeting via digital advertising that emanates from a confluence of the creative arts and technological sciences leading to higher performance Targeted impressions DRIVE ACTION Optimizing to precision targeting can deliver a 50% media campaign outcomes uplift in Please contact us at [email protected] To learn more about the innovations that are going to change the future of digital advertising read our white paper : http://cogniz.at/FutureOfDigitalAdvertising SOURCES KEEP CHALLENGING" 1) Akamai report on travel site performance dt 2010 2) Technorati report on Digital Influence 2013 3) eMarketer report on Mobile Apps dt Aug 2014 4) Yahoo report on smart mobile 2013 © Copyright 2014, Cognizant. AlIl rights reserved. No part of this document may be reproduced, stored in a retrieval system, transmitted in any form or by any means, electronic, mechanical, photocopying, recording, or otherwise, without the express written permission from Cognizant. The information contained herein is subject to change without notice. All other trademarks mentioned herein are the property of their respective owners.

Peering into the Future of Digital Advertising

shared by cognizant on Jan 08
1,012 views
2 shares
0 comments
To benefit from emerging opportunities, organizations need to make the most out of their online marketing budgets. Personalized audience targeting via programmatic real-time bidding, dynamic creative ...

Publisher


Designer

Studio Terp infographics

Writer


Category

Business
Did you work on this visual? Claim credit!

Get a Quote

Embed Code

For hosted site:

Click the code to copy

For wordpress.com:

Click the code to copy
Customize size