Peer-to-Peer Fundraising Benchmarks

PEER-TO-PEER 2011 Fundraising Benchmarks With everyone and their dog raising funds, literally their dog sometimes.., what does this new world of peer-to-peer fundraising mean? What are some of the metrics and benchmarks? How can we improve? Using some handy data from Blackbaud, here's some info that can help. % OF ALL ONLINE DONATIONS 2010 to 2011 Social Giving 88 888 888 88 888 8. 1 27% for average gift size 29% for total giving ४४४ ४४४ ४४ Branded fundraising and donation pages increased donations by 0% 10% 15% 15% 5X 2008 2009 2010 2011 1 out of 4 Online giving overall, more than just social giving, grew 13% fundraisers return next year How, What and Why? Online Tools? Expectations? Good Cause? 50% 47% 75% 47% of fundraisers said no one asked them to fundraise. 17% said, "I didn't know I was supposed to". 75% of people chose to raise funds because "it was a good cause". Only 8% did so because of incentives or Less than 50% of fundraising participants said they actively used online tools. prizes. Statistics and Information Sources Network for Good - Digital Giving Index 2011 Blackbaud - Peer-to-Peer Event Fundraising Consumer Survey Blackbaud - 2012 donorCentrics Peer-to-Peer Fundraising Benchmarking Insights Blackbaud - The 2011 Online Giving Report