PayTV market in Sub-Saharan Africa

[ PAYTV MARKET in SUB- SAHARAN AFRICA DIGITAL TVSHIPMENTS CI+ 2017 2174k CI+ 2015 ASO DBCI 1349k 1343k 1249k DBCI 670k 2000 550k 100k 74k CI+ 9k DBCI 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 Digital TV shipments will double from 2013 to 2017 X2 TV PLATFORMS DBIPTV DBS Analog Terrestrial PAY PAY FTA FTA 13% 18% 19% 21% 2% 5% 6% 16% 1% 26% 3% 6% 56% 79% 57% 43% 13% 2010 2013 2014 2020 2014 HALF OF THE TV HOUSEHOLDS WILL TURN DIGITAL 2020 NUMBER OF DTT HOMES WILL TRIPLE TO DOMINATE THE MARKET DVBT 20% WILL SUBSCRIBE TO !PAY DTT SERVICES DTH 1/3 homes will of the market represent will be the dominant Pay-TV platform DVBS 50% (market shares) PAY-TV SUBSCRIBERS [million] 26 20 9. 11 ::::=| :::: 2012 2013 2018 2020 PAY-TV HOUSEHOLDS in 2018: Households [Ku] / Pay-TV [penetration rate] 549 4364 34% 39% Côte 'd'Ivoire) Nigeria 786 39% 853 47%1431 Undnda 40% Kenya 871 44% 584 6.15million! of Pay-TV I subscribers i by 2020 40% 477 40% Tanzania Angola Zambiar 5813 64% South (6.84million! of Pay-TV subscribers i by 2020 Africa ANALOG SWITCH OFF 2012 . ASO plan Analog dominates the market DE 2/3 of homes still receive analog signals 2013 Launch of 2015 Digital TV services Full digital 2018 Only 4.5% of homes remain analog transition completed in Kenya, Tanzania, Uganda 2020 and Zambia. FULLY DIGITAL 49 95.5% (digital TV peñetration rate) million of digital TV households CONDITIONAL ACCESS MODULE [Digital TV shipments+Pay-TV growth+ASO CAM] A key solution for African Pay-TV market +CAM + DVBC SMALL & EASY TO PLUG NO EXTRA REMOTE CONTROL UNIT ANY RECEPTION MODE low power consumption CAM: THE BEST USER ENVIRONMENT FRIENDLY EXPERIENCE NO EXTRA CABLE Sources IHS Digital TV research NEOTION data Copyright NEOTION // 2014 GENERAL ASO #:0.•0.=|