Paul Rand Logo Design Legend - IBM Logo Design

Graphic Designer

Paul Rand

The legend

Paul Rand: A Brief Biography

PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 ��� NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974,

Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York

Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the

logos for IBM, UPS and ABC. Rand died of cancer in 1996.


Paul Rand believed that good dcsign was a way of life. His inspirations led him to develop some of the most

ground-breaking creations and writings in graphic design history. Below is a selection of artists, designers, architects, writers and others who have inspired Paul Rand in life and work.

This is simply a small collection, but hopefully you'll find the same inspirations and continue to learn more about these great pioneers.

Paul klee

John Dewey

roger fry

le corbiseur

Paul Rand Work

Books - Written & Designed By Paul Rand

" the Stafford Stallion (1944)

Tlmughls on Design (1947)

Trademark Design ( I951, unpublished)

* I Know a Lot of Things (I956)

Sparkle and Spin ( I957)

" The Trademarks of Paul Rand A Selection ( I960) Little 1 (l962)

" Listen! Listen! (1970)

A Paul Rand Miscellany (I984)

" A Designer's Art (1985)

" Good Design is Good Will ( I987)

Some Thoughts Some Logos (1991)

Some Thoughts. .. and Some Tribulations about the Design ofa Logo (I99l) From Cassandrc lo Chaos (I992)

Failure by Design (1993)

Paul Rand Logo Design Legend - IBM Logo Design

shared by rachaelfernandes090 on Jul 17, 2013 in Computers

Paul Rand Logo Design Legend - IBM Logo Design

shared by rachaelfernandes090 on Jul 17, 2013 in Computers


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Paul Rand is one of the top graphic designer of the century. Created some of the most memorable logos of all time.
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Category: Computers



Rachael Fernandes
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