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Paul Rand Logo Design Legend - IBM Logo Design

Graphic Designer

Paul Rand

The legend



Paul Rand: A Brief Biography

PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 ��� NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974,

Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York

Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the

logos for IBM, UPS and ABC. Rand died of cancer in 1996.



Inspirations

Paul Rand believed that good dcsign was a way of life. His inspirations led him to develop some of the most

ground-breaking creations and writings in graphic design history. Below is a selection of artists, designers, architects, writers and others who have inspired Paul Rand in life and work.

This is simply a small collection, but hopefully you'll find the same inspirations and continue to learn more about these great pioneers.



Paul klee

John Dewey

roger fry

le corbiseur











Paul Rand Work

Books - Written & Designed By Paul Rand

" This...ls the Stafford Stallion (1944)

Tlmughls on Design (1947)

Trademark Design ( I951, unpublished)

* I Know a Lot of Things (I956)

Sparkle and Spin ( I957)

" The Trademarks of Paul Rand A Selection ( I960) Little 1 (l962)

" Listen! Listen! (1970)

A Paul Rand Miscellany (I984)

" A Designer's Art (1985)

" Good Design is Good Will ( I987)

Some Thoughts Some Logos (1991)

Some Thoughts. .. and Some Tribulations about the Design ofa Logo (I99l) From Cassandrc lo Chaos (I992)

Failure by Design (1993) GRAPHIC DESIGNER PAUL RAND THE LEGEND Paul Rand: A Brief Biography PAUL RAND (BORN PERETZ ROSENBAUM, AUGUST 15, 1914 – NOVEMBER 26, 1996) was a well-known American graphic designer, best known for his corporate logo designs. Rand was educated at the Pratt Institute (1929-1932), the Parsons School of Design (1932-1933), and the Art Students League (1933-1934). He was one of the originators of the Swiss Style of graphic design. From 1956 to 1969, and beginning again in 1974, Rand taught design at Yale University in New Haven, Connecticut. Rand was inducted into the New York Art Directors Club Hall of Fame in 1972. He designed many posters and corporate identities, including the logos for IBM, UPS and ABC. Rand died of cancer in 1996. Inspirations Paul Rand believed that good design was a way of life. His inspirations led him to develop some of the most ground-breaking creations and writings in graphic design history. Below is a selection of artists, designers, architects, writers and others who have inspired Paul Rand in life and work. This is simply a small collection, but hopefully you’ll find the same inspirations and continue to learn more about these great pioneers. Paul Klee Ludwig Mies van der Rohe Alfred North Whitehead John Dewey Le Corbusier Roger Fry Paul Rand Work Books - Written & Designed By Paul Rand * This...Is the Stafford Stallion (1944) * Thoughts on Design (1947) * Trademark Design (1951, unpublished) * I Know a Lot of Things (1956) * Sparkle and Spin (1957) * The Trademarks of Paul Rand – A Selection (1960) * Little 1 (1962) * Listen! Listen! (1970) * A Paul Rand Miscellany (1984) * A Designer's Art (1985) * Good Design is Good Will (1987) * Some Thoughts Some Logos (1991) * Some Thoughts... and Some Tribulations about the Design of a Logo (1991) * From Cassandre to Chaos (1992) * Failure by Design (1993) * Design Form and Chaos (1993) * From Lascaux to Brooklyn (1996) Paul Rand Logos abc ATLAS American Broadcasting Corporation (ABC), 1962 Accent Software International, 1994 Atlas Crankshaft Corporation, 1964 Borzoi Books, Alfred A Knopf Inc., 1945 El Producto Cigar Company, 1952 Coronet Brandy, 1941 DÜNHİL CRESTA BLANCA Cresta Blanca Wine Co., 1942 Dunhill Clothiers, 1947 Enron, 1996 Ford staffor d Esquire Magazine, 1938 Stafford Fabrics, 1942 Ford Motor Company, 1966 (not used) HB IBM Harcourt Brace and Company, 1957 Helbros Watch Company, 1943 International Business Machines (IBM), 8-bar variation, 1972 JPHN DAVID NY John David Stores, pre-1965 Mossberg & Company, 1987 NEXT Computers, 1986 Cpoifelio edge Suur Portfolio Magazine Logotype, 1940s Robeson Cutlery Company, 1947 Smith, Kline and French Laboratories, 1945 ups Tipton Lakes, 1980 United Parcel Service (UPS), 1961 Theatrical Architectural Television, 1949 W) Westinghouse falleg gouyopéts Wallace Puppets, 1938 Westinghouse, 1960 Yale University Press, 1985 IBM Logo Through The Years IBM IBM International Business Machines (IBM) International Business Machines (IBM), 1956 13-bar variation 1967 IBM International Business Machines (IBM), 8-bar variation 1972 IBM Operating System (OS/2 S/2 OS/2) (OS/2 ADSTAR OS/2 Operating System (IBM) IBM XGA technology AdStar (Advanced Storage and Retrieval, IBM owned) 1987 1992 1992 Resource http://www.paul-rand.com/ http://stocklogos.com/topic/paul-rands-logos Infographics Design By logoTod.Com ENRON fabri c:

Paul Rand Logo Design Legend - IBM Logo Design

shared by karimjaved1988 on Jul 17
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Paul Rand is one of the top graphic designer of the century. Created some of the most memorable logos of all time.

Publisher

LogoTod

Designer

Rachael Fernandes

Source

Unknown. Add a source

Category

Computers
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