Pathway to Pricing Zen

A Pathway to Pricing Zen 1 Sales led - pricing in the dark "Know your Lack of price structure mean that sales people customers.. true are left in the dark. Sales decisions are based on wisdom" volume rather then profit & poor decisions sets precedents with customers. Customer wisdom: 0 Zen Mastery: -2 2 Know your customer - wisdom Creating a clear customer segmentation strategy to guide the behaviour of your staff allows you to regain control of your pricing. Make sure you design a wise and robust system that keeps the 'Approval Monster' at bay! Customer wisdom: 1 Zen Mastery: -1 3 Changing behaviour - be like water Your new customer driven pricing strategy will change pricing behaviour. Re-enforce this by incentivising your staff with profit based commission. Your team will find hidden value like water making its way through cracks. Customer insight: 2 Zen Mastery: 0 4 Knowledge is power - collect it The light at the end of the tunnel! Your efforts in collecting customer & competitor data start to yield results. Insight into what your customers want to buy and how much they are willing to pay you a vital edge. Customer wisdom: 3 Zen Mastery: 1 5 Art of Negotiation - value selling If you master the art of positioning and negotiation, discounting can become a two way relationship between strategic partners. By promoting value to customers price can be relegated to a mere after-thought. Customer wisdom: 3 Zen Mastery: 2 "Before enlightenment; chop wood, carry water. After enlightenment; chop wood, carry water." Pricing Buddha You have reached Pricing Zen True enlightenment Hand the wheel back to your sales force confident that they are now enlightened Pricing Masters with the tools to guide them on their path. Light touch controls and good market feedback will steer them. Customer wisdom: 3 Zen Mastery: 3 A Pathway to Pricing Zen 1 Sales led - pricing in the dark "Know your Lack of price structure mean that sales people customers.. true are left in the dark. Sales decisions are based on wisdom" volume rather then profit & poor decisions sets precedents with customers. Customer wisdom: 0 Zen Mastery: -2 2 Know your customer - wisdom Creating a clear customer segmentation strategy to guide the behaviour of your staff allows you to regain control of your pricing. Make sure you design a wise and robust system that keeps the 'Approval Monster' at bay! Customer wisdom: 1 Zen Mastery: -1 3 Changing behaviour - be like water Your new customer driven pricing strategy will change pricing behaviour. Re-enforce this by incentivising your staff with profit based commission. Your team will find hidden value like water making its way through cracks. Customer insight: 2 Zen Mastery: 0 4 Knowledge is power - collect it The light at the end of the tunnel! Your efforts in collecting customer & competitor data start to yield results. Insight into what your customers want to buy and how much they are willing to pay you a vital edge. Customer wisdom: 3 Zen Mastery: 1 5 Art of Negotiation - value selling If you master the art of positioning and negotiation, discounting can become a two way relationship between strategic partners. By promoting value to customers price can be relegated to a mere after-thought. Customer wisdom: 3 Zen Mastery: 2 "Before enlightenment; chop wood, carry water. After enlightenment; chop wood, carry water." Pricing Buddha You have reached Pricing Zen True enlightenment Hand the wheel back to your sales force confident that they are now enlightened Pricing Masters with the tools to guide them on their path. Light touch controls and good market feedback will steer them. Customer wisdom: 3 Zen Mastery: 3 A Pathway to Pricing Zen 1 Sales led - pricing in the dark "Know your Lack of price structure mean that sales people customers.. true are left in the dark. Sales decisions are based on wisdom" volume rather then profit & poor decisions sets precedents with customers. Customer wisdom: 0 Zen Mastery: -2 2 Know your customer - wisdom Creating a clear customer segmentation strategy to guide the behaviour of your staff allows you to regain control of your pricing. Make sure you design a wise and robust system that keeps the 'Approval Monster' at bay! Customer wisdom: 1 Zen Mastery: -1 3 Changing behaviour - be like water Your new customer driven pricing strategy will change pricing behaviour. Re-enforce this by incentivising your staff with profit based commission. Your team will find hidden value like water making its way through cracks. Customer insight: 2 Zen Mastery: 0 4 Knowledge is power - collect it The light at the end of the tunnel! Your efforts in collecting customer & competitor data start to yield results. Insight into what your customers want to buy and how much they are willing to pay you a vital edge. Customer wisdom: 3 Zen Mastery: 1 5 Art of Negotiation - value selling If you master the art of positioning and negotiation, discounting can become a two way relationship between strategic partners. By promoting value to customers price can be relegated to a mere after-thought. Customer wisdom: 3 Zen Mastery: 2 "Before enlightenment; chop wood, carry water. After enlightenment; chop wood, carry water." Pricing Buddha You have reached Pricing Zen True enlightenment Hand the wheel back to your sales force confident that they are now enlightened Pricing Masters with the tools to guide them on their path. Light touch controls and good market feedback will steer them. Customer wisdom: 3 Zen Mastery: 3 A Pathway to Pricing Zen 1 Sales led - pricing in the dark "Know your Lack of price structure mean that sales people customers.. true are left in the dark. Sales decisions are based on wisdom" volume rather then profit & poor decisions sets precedents with customers. Customer wisdom: 0 Zen Mastery: -2 2 Know your customer - wisdom Creating a clear customer segmentation strategy to guide the behaviour of your staff allows you to regain control of your pricing. Make sure you design a wise and robust system that keeps the 'Approval Monster' at bay! Customer wisdom: 1 Zen Mastery: -1 3 Changing behaviour - be like water Your new customer driven pricing strategy will change pricing behaviour. Re-enforce this by incentivising your staff with profit based commission. Your team will find hidden value like water making its way through cracks. Customer insight: 2 Zen Mastery: 0 4 Knowledge is power - collect it The light at the end of the tunnel! Your efforts in collecting customer & competitor data start to yield results. Insight into what your customers want to buy and how much they are willing to pay you a vital edge. Customer wisdom: 3 Zen Mastery: 1 5 Art of Negotiation - value selling If you master the art of positioning and negotiation, discounting can become a two way relationship between strategic partners. By promoting value to customers price can be relegated to a mere after-thought. Customer wisdom: 3 Zen Mastery: 2 "Before enlightenment; chop wood, carry water. After enlightenment; chop wood, carry water." Pricing Buddha You have reached Pricing Zen True enlightenment Hand the wheel back to your sales force confident that they are now enlightened Pricing Masters with the tools to guide them on their path. Light touch controls and good market feedback will steer them. Customer wisdom: 3 Zen Mastery: 3 A Pathway to Pricing Zen 1 Sales led - pricing in the dark "Know your Lack of price structure mean that sales people customers.. true are left in the dark. Sales decisions are based on wisdom" volume rather then profit & poor decisions sets precedents with customers. Customer wisdom: 0 Zen Mastery: -2 2 Know your customer - wisdom Creating a clear customer segmentation strategy to guide the behaviour of your staff allows you to regain control of your pricing. Make sure you design a wise and robust system that keeps the 'Approval Monster' at bay! Customer wisdom: 1 Zen Mastery: -1 3 Changing behaviour - be like water Your new customer driven pricing strategy will change pricing behaviour. Re-enforce this by incentivising your staff with profit based commission. Your team will find hidden value like water making its way through cracks. Customer insight: 2 Zen Mastery: 0 4 Knowledge is power - collect it The light at the end of the tunnel! Your efforts in collecting customer & competitor data start to yield results. Insight into what your customers want to buy and how much they are willing to pay you a vital edge. Customer wisdom: 3 Zen Mastery: 1 5 Art of Negotiation - value selling If you master the art of positioning and negotiation, discounting can become a two way relationship between strategic partners. By promoting value to customers price can be relegated to a mere after-thought. Customer wisdom: 3 Zen Mastery: 2 "Before enlightenment; chop wood, carry water. After enlightenment; chop wood, carry water." Pricing Buddha You have reached Pricing Zen True enlightenment Hand the wheel back to your sales force confident that they are now enlightened Pricing Masters with the tools to guide them on their path. Light touch controls and good market feedback will steer them. Customer wisdom: 3 Zen Mastery: 3