The Path to Personalizing the Mobile Experience

THE PATH TO PERSONALIZING THE MOBILE EXPERIENCE The llational Retail Federation (IRF) The impact of mobile is predicts that more than SKYROCKETING 50% and retailers must react to of total online retail revenue SURVIVE AND THRIVE. will come from mobile by 2014. 72% MOBILE of retailers predict that revenue from is on the mobile will tap MOVE...10% by the end of 2012 *up from 13% in 2010 WHAT PERCENTAGE OF YOUR COMPANY'S REVENUE IS GENERATED FROM MOBILE? LESS THAN 3% 47% 20% 33% 3-6% 22% 54% 24% 6-10% 16% 29% 55% MORE THAN 10% 72% 13% 16% O In 2010 O In 2011 O In 2012 (projected) Shoppers want to know that merchants are targeting them specifically with personalized offers and products. Shopper-specific information must be communicated effectively and consistently across mobile and social channels. RETAILERS ARE MOVING IN DIFFERENT DIRECTIONS WITH MOBILE PRIORITIES... www. Search 69% 64% of retailers are focusing on the mobile Site within the next also are implementing L mobile Apps and Tablet Technology 12 2 months WHICH MOBILE INITIATIVES AND/OR STRATEGIES ARE YOU PURSUING, NOW AND IN THE NEXT 6-18 MONTHS? MOBILE SITE 41% 18% 9% 8% 25% MOBILE APPS 25% 24% 15% 8% 29% TABLET 25% 26% 13% 9% 28% LOCATION-BASED 22% 13% 19% 14% 33% ENHANCED REPORTING 20% 18% 21% 10% 32% SMS 25% 14% 15% 8% 37% 53% of retailers are PERSONALIZATION tapping Mobile Personalization in IS MAKING INROADS... the next 12months and are focused on a number of priorities around Persondization... WHICH GOALS ARE IMPORTANT FOR YOUR MOBILE PERSONALIZATION STRATEGY? NEW PRODUCT 50% PRODUCT AVAILABILITY 47% PRICING 40% GEO-TARGETING 28% MARGIN 23% OTHER 19% RETAILERS PRIORITIZE UPCOMING MOBILE INITIATIVES... Search 46% 27% of retuilers cite Personalization as a top priority moving forward and Localized Pricing 36% 24 PRIORITIZE YOUR NEXT MOBILE INITIATIVES: Ii 46% SEARCH LOCALIZED PRICING 36% PERSONALIZATION 27% (PRODUCT & CONTENT RECOMMENDATIONS MOBILE IN-RETAIL (DRIVING IN-STORE SALES) 26% SOCIAL 22% (INTEGRATION: FACEBOOK, PINTEREST, TWITTER) ENHANCED REPORTING C 13% UI 12% (USER INTERFACE) UP DATE OR DESIGN COM PARISON SHOPPING (RATINGS & REVIEWSI Delivering personalized customer experiences for the world's most popular brands, Certona is the leader in true omnichannel personalization. Trusted by more than 400 top ecommerce sites, Certona's real-time personalization plat form increases engagement, conversions and revenue per visit by serving up individualized content, promotional and product recommendations across all customer touch points. To learn more about how Certona can help your business, email us at [email protected]. CERTONA Personalize Anytime Anywhere" SOURCE Learn more: Certona.com Moving Forward With Mobile surver, Retail TouchPoints, 2012