Paradoxical thinking boosts creativity

experiment: embrace paradoxes for enhanced creative skill 4 groups are asked to read a different version of an article about an experimental toy the toy was chosen for it's creativity it's efficiency the toy was chosen for the toy was chosen for it's efficiency and creativity and read comments made by "judges" of the product the toy is creative the toy is cheap the toy is creative OR the toy is creative AND cheap cheap average performance on remote association test sense of internal conflict and interconnectivity superior performance TrendingSideways com Source Ella Miron Spektor, Francesca Gino, Linda Argote, Paradoxical Frames and Creative Sparks: Enhancing individual Creativity Through Conflict and integration. Organizational Behavior and Human Decision Processes, Volume 116, issue 2, Nov 2011, Pgs 229 to 240 experiment: embrace paradoxes for enhanced creative skill 4 groups are asked to read a different version of an article about an experimental toy the toy was chosen for it's creativity it's efficiency the toy was chosen for the toy was chosen for it's efficiency and creativity and read comments made by "judges" of the product the toy is creative the toy is cheap the toy is creative OR the toy is creative AND cheap cheap average performance on remote association test sense of internal conflict and interconnectivity superior performance TrendingSideways com Source Ella Miron Spektor, Francesca Gino, Linda Argote, Paradoxical Frames and Creative Sparks: Enhancing individual Creativity Through Conflict and integration. Organizational Behavior and Human Decision Processes, Volume 116, issue 2, Nov 2011, Pgs 229 to 240 experiment: embrace paradoxes for enhanced creative skill 4 groups are asked to read a different version of an article about an experimental toy the toy was chosen for it's creativity it's efficiency the toy was chosen for the toy was chosen for it's efficiency and creativity and read comments made by "judges" of the product the toy is creative the toy is cheap the toy is creative OR the toy is creative AND cheap cheap average performance on remote association test sense of internal conflict and interconnectivity superior performance TrendingSideways com Source Ella Miron Spektor, Francesca Gino, Linda Argote, Paradoxical Frames and Creative Sparks: Enhancing individual Creativity Through Conflict and integration. Organizational Behavior and Human Decision Processes, Volume 116, issue 2, Nov 2011, Pgs 229 to 240 experiment: embrace paradoxes for enhanced creative skill 4 groups are asked to read a different version of an article about an experimental toy the toy was chosen for it's creativity it's efficiency the toy was chosen for the toy was chosen for it's efficiency and creativity and read comments made by "judges" of the product the toy is creative the toy is cheap the toy is creative OR the toy is creative AND cheap cheap average performance on remote association test sense of internal conflict and interconnectivity superior performance TrendingSideways com Source Ella Miron Spektor, Francesca Gino, Linda Argote, Paradoxical Frames and Creative Sparks: Enhancing individual Creativity Through Conflict and integration. Organizational Behavior and Human Decision Processes, Volume 116, issue 2, Nov 2011, Pgs 229 to 240 experiment: embrace paradoxes for enhanced creative skill 4 groups are asked to read a different version of an article about an experimental toy the toy was chosen for it's creativity it's efficiency the toy was chosen for the toy was chosen for it's efficiency and creativity and read comments made by "judges" of the product the toy is creative the toy is cheap the toy is creative OR the toy is creative AND cheap cheap average performance on remote association test sense of internal conflict and interconnectivity superior performance TrendingSideways com Source Ella Miron Spektor, Francesca Gino, Linda Argote, Paradoxical Frames and Creative Sparks: Enhancing individual Creativity Through Conflict and integration. Organizational Behavior and Human Decision Processes, Volume 116, issue 2, Nov 2011, Pgs 229 to 240