Panda 4.0 – Here Comes Panda to Fight Spam

Google Panda From forest with !ove, weapons to hit low quality websites Google on 20th May 2014 officially announced the roll out of yet another Panda update termed as Panda 4.0. Surprisingly Matt Cutts personally tweeted about its confirmation in the backdrop of the fact that very recently Google officially stated that it would not be making any further confirmation about the Panda. With Google claiming to affect as much as 7.5% English queries it would not be wrong to assume that we are sure to witness a wide spread change in SERP. A Look back: Panda Version Released Date Panda Version Released Date Panda 3.2 January 18,2012 Panda 1.0 Feb 24,2011 Panda 3.3 February 27,2012 Panda 2.0 April 11,2011 Panda 3.4 March 23,2012 Panda 2.1 May 10,2011 Panda 3.5 April 19,2012 Panda 2.2 June 16,2011 Panda 3.6 April 27,2012 Panda 2.3 July 23,2011 Panda 3.7 June 8,2012 Panda 2.4 August 12,2011 Panda 3.8 June 25,2012 Panda 2.5 September 28,2011 Panda 3.9 July 24,2012 Panda 2.5.1 October 9,2011 Panda 3.9.1 August 20,2012 Panda 2.5.2 October 13,2011 Panda 3.9.2 September 18,2012 Panda 3.0 October 19,2011 Panda #20 September 27,2012 Panda 3.1 November 18,2011 Panda #21 November 5,2012 Panda Version Released Date Panda #22 November 21,2012 Panda 25 March 15, 2013 Panda #23 December 21,2012 Panda 26 July 18, 2013 Panda Version Released Date Panda 4.0 May 20, 2014 Who are the big losers this time? According to the winners and losers chart of Searchmetrics one of the biggest losers after this update is EBay. Domain Percent www.ask.com >- 50% www.ebay.com > - 33% www.biography.com >- 33% www.retailmenot.com >- 33% www.starpulse.com >- 50% www.history.com >- 33% www.isitdownrightnow.com >- 50% www.aceshowbiz.com >- 75% www.examiner.com > - 50% www.yellowpages.com >- 20% www.yourtango.com >- 75% www.dealcatcher.com >- 50% www.livescience.com >- 50% www.webopedia.com >- 50% www.xmarks.com >- 50% www.simplyrecipes.com >- 33% www.siteslike.com >- 50% www.digitaltrends.com >- 50% www.health.com >- 50% www.spoonful.com >-75% Source: Searchmetrics Ask.com is topping the list with the huge drop in traffic. Reasons behind this (Which kinds of websites are affected the most): 1. Low Quality Content 2. Doorway Pages 3. Little original Content 4. Duplicate Ads Content 5. Copy Scrappers 6. Spammy Links What we should do now? How to survive? Diversify your strategies Offer quality content to users Edit "over-optimized" pages Make user experience better OVER OPTIMIZED Remove duplicate content Build good back links, but don't spam Created By KOL KOL Limited is an Ecommerce solutions & a digital marketing Company. The Online Marketing team at KOL limited specialize in the various marketing, positioning & branding activities. This is one of the Limited valuable info-graphics shared by the company. 2014 2013 2012 2011