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Paid. Owned. Earned. - A Model in Social Media

shared by BrainStorm on Feb 13, 2013 in Social Media

Paid. Owned. Earned. - A Model in Social Media

shared by BrainStorm on Feb 13, 2013 in Social Media

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Guiding your brand through social media requires a structured approach. The Paid, Owned, Earned model is an acknowledgement that a one-dimensional communications strategy cannot move the needle. Inste...
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