Paddy Power Tops For Moneyback Offers

PADDY POWER RATED JUNE BOOKMAKER OF THE MONTH FOR MONEY BACK OFFERS Paddy Power have emerged as top bookmaker in www.freebets.com analysis into which bookmakers provided the best value Money Back Offers in June 2013. The second monthly report, in which www.freebets.com compares Money Back Specials presented on its website, is provided as a tool to help punters identify which bookmakers provide consistent value in the increasingly competitive online betting environment. ANALYSIS www.freebets.com conducts in-depth analysis of Money Back offers promoted on the websites of leading online bookmakers every month. Winner Sports, which launched online in March 2013, was added to the list of monitored bookmaker which now reads 888 188 BET bet365 betfair BETFRED.cOM the bonus king sport BETVICTOR betway Boylesports.com CORAL* Ladbrokes Paddy Power sky BET Sportingbet StanJames Titanbet WilliaHILL The analysis focuses specifically on Money Back offers and other promotions such as bonuses, concessions and guarantees were not included. "Money Back' is a widely accepted term in the betting industry for real cash and free bet refunds on selected events and markets offered as insurance against a scenario proposed by the bookmaker. A typical example of Money Back in June was a refund offered on Men's Singles Outright Winner bets if Andy Murray wins Wimbledon. Eg 'Money Back if Murray Wins Wimbledon'. For the purposes of the report www.freebets.com analysed offers promoted via bookmakers' websites and only offers made available to both website and mobile customers. Mobile exclusives and retail exclusive were not included, however plans are in place to include mobile exclusive Money Back offers from 1st July 2013. In order to determine its Bookmaker of the Month for Money Back Offers, www.freebets.com used an algorithm which takes into account the number of offers available, the maximum free bet or cash refund value, the probability of the scenario to occur in addition to the number of events and markets which qualify for the offer. The www.freebets.com team draws on over 50 years' experience in the betting industry to attribute weightings for the various factors in the formula in order to provide comparative values to the complex array of promotions. 11 FINDINGS JUNE BOOKMAKER OF THE MONTH The onset of summer traditionally brings a small lull in the UK betting market, due in the main to a lack of domestic football and this year there are no major International football tournaments like the World Cup or European Championships to offset the drop in turnover. However, June was a big month for other sports and horse racing fans enjoyed two English Classics, the Investec Derby and Investec Oaks early in the month before the highlight of the flat racing calendar at Royal Ascot two weeks later. There were two Grand Slam tennis tournaments taking place during the month, the second week of the French Open at Roland Gaross and the first week of Wimbledon. The US Open was the highlight of the month for golf fans as well as two high profile PGA Tour events either side of the major, the FedEx St Jude Classic and Travelers Championship. There was plenty of action for cricket punters with the ICC Champions Trophy hosted in England and Wales as well as New Zealand's tour of England. BOOKMAKER MONEY-BACK OFFERS JUNE 2013 60 50 40 30 20 10 betway BETVICTOR bet365 Winner Paddy Power Analysis showed there were 123 unique Money Back offers promoted by the 18 online bookmakers monitored by www.freebets.com. The opportunity to qualify for these offers varied between a single event, eg the Derby for Ladbrokes' Money Back If Dawn Approach Wins to every football match for bet365's Bore Draw offer. Irish bookmaker Paddy Power scooped the Bookmaker Of The Month Title in June 2013 for providing punters with the best value Money Back offers. It's headline Royal Ascot offer of Money Back If Animal Kingdom wins and a variety of Money Back Specials on the Confederations Cup contributed to its high rating. In all, Paddy Power offered 27 different Money Back Specials during the month and combined with a relatively high maximum refund value allowed the bookmaker to rank highest ahead of Malta-based Betway and newcomer Winner. Betway provided eight unique offers during the month, fewer than many bookmakers ranked below it in June. The greatest contributing factor to the Betway rating was the high likelihood of some of the propositions in the offers. For example its Money Back offer on ICC Champions Trophy Group matches refunded losing bets if any bowler took 3 wickets or more in a game. This had happened in around 80% of previous ICC Trophy tournaments and occurred in 8 of the 11 completed Group matches in this summer's tournamentWinner also ranked well due to the provision of high value offers as opposed to volume. It promoted just four unique offers during June, however its Second Place Money Back Special was available for two races every day until withdrawn midway through June and provided a higher likelihood of landing punters a refund com- pared with the majority of offers available. MONEY BACK OFFER OF THE MONTH In addition to Bookmaker Of The Month For Money Back Offers, Paddy Power also took the award for www.freebets.com Money Back Offer Of The Month. Paddy Power traditionally offers a Money Back Special on the first race at Royal Ascot with the potential to cost the firm over £1 million. This year punters were offered up to £100 Money Back on losing bets if Animal Kingdom won the Queen Anne Stakes. It turned out the 5/4 chance flopped in the opening race and the bookmaker was able to keep hold of the race winnings on this occasion. 1L GENERAL FINDINGS UNIQUE BOOKMAKER OFFERS JUN 2013 30 25 20 15 10 ВЕTVICTOR CORAL BETFRED.COM *betfair Ladbrokes Paddy Power From 18 online bookmakers monitored, there were a total of 123 unique Money Back offers promoted in June. 68 of the 123 unique offers were available for a single event eg Paddy Power's Animal Kingdom Money Back Special was available for one race whereas Ladbrokes' What A Finish was available for 25 days of the month and for between 6 and 8 races each day. This offers gives punters a free bet refund if their selection finishes second beaten by a neck or less, and according to Ladbrokes they paid out on this offer 47 times in June. ALL BOOKMAKER OFFERS JUN 2013 100 90 80 70 60 50 40 30 20 10 betfair CORAL betway BETFRED.COM Winner bet365 BETVICTOR Paddy Power Ladbrokes As a measure of the availability of Money Back offers www.freebets.com counted the number of different days on which punters coutd qualify for a refund on a new event. In the example of the What A Finish offer, it was 25 days. Using this criteria, there were 547 offers (All Offers) available in June, of which 123 were unique. MONEY BACK OFFERS No. SPORTS JUNE 2013 Paddy Power BETFRED.COM ВЕTVICTOR CORAL Ladbrokes The analysis shows the range of sports on which bookmakers provide Money Back promotions. Paddy Power was again at the top of the pile, offering Money Back Specials on ten different sports in June, ranging from horse racing to Gaelic games. Betfred emerged second in this table with offers on eight different sports with BetVictor, Coral and Ladbrokes each providing offers on six different sports. 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