Transcribed
Outdoor Billboards: The Missing Piece of Your Marketing Mix
Outdoor Advertising The last window of opportunity Overstockads September 26, 2011 | 1:2.1 72 percent of shoppers say they can bé influenced through branding on their way to the store Your Ad Here During a 30min drive to go shopping 88% of *shoppers remember seeing a billboard ad *274 respondants Effectiveness of Outdoor, 88% OverstockAds is a marketplace for the buying and selling of media space. Learn more at www.OverstockAds.com. Advertising
Outdoor Billboards: The Missing Piece of Your Marketing Mix
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Research commissioned through Helen Harrison Associates looked at the 30 minutes before shopping as the “last window of influence” for advertisers to get their message to consumers. The study foun...
d that 88% of shoppers saw outdoor ads, and 72% of shoppers can be swayed towards certain products by outdoor advertising. Only 17% of shoppers stuck to their original shopping list. Add billboards to your marketing mix today.
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