If you’re like most marketers, you’re probably following the latest trends regarding “new school” inbound content marketing. While inbound marketing is something that should not be ignored, it’s important to not get caught up in the hype and to disregard existing marketing channels that have been proven to deliver a tangible return on your investment. For most businesses, driving immediate revenue is of primary concern. With limited budgets and resources at their disposal, there’s no school like the Old School.