Our PPC Process

Our Pay-Per-Click Process 1. Research Nuanced Media starts with research. We dive into your business to discover the keywords you should - and shouldn't - target. We look for the most cost- effective opportunities and map out an actionable plan that gets the biggest bang for your buck. 2. Setup Nuanced Media sets up your campaign. Using our research, we craft a series of ads designed to target cost- effective keywords and drive traffic while ignoring the keywords you don't want to associate with. Our research Target keywords Drive traffic 4. Launch 3. Lead Generation Page Nuanced Media launches the Nuanced Media builds an effective campaign. lead generation page. Your new ads need to point somewhere, and that's where the lead generation page comes in. Using an arsenal of trackable metrics and analytics, we use your lead generation page to track where and how people are finding you. More importantly, we use it to convert people into We launch and monitor the campaign, keeping an eye on click-through rates, contact form submissions, phone calls, and conversions. customers. 5. Optimization Nuanced Media optimizes the campaign. As we monitor the campaign, we continue to iterate and optimize in order to maximize your advertising dollars. We also replicate the optimized campaign on other advertising platforms, such as Bing, Yahoo, and YouTube, so that we can put your business in front of as many potential customers as possible in a cost-effective way. NUANCED MEDIA