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OSICAM: A New Way to Define Customer Relationship Strategies

shared by audelimal on Feb 11, 2014 in Business

OSICAM: A New Way to Define Customer Relationship Strategies

shared by audelimal on Feb 11, 2014 in Business

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OSICAM is a new way to define customer relationship strategies, thanks to a 360 degrees approach. This is a closed loop model of 6 key items: ORGANISE SEGMENT INTERACT COLLECT ADD MEASURE
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