The Oscars: Social Goes to the Movies

THE OSCARS: CONVERSATIONS OVER 300,000 SOCIAL DOES POPULARITY EQUAL GOLD? WE'LL BE WATCHING! SOCIAL GOES TO THE MOVIES On Sunday Hollywood's most talented will grip their statuettes and thank the Academy - but what about the ticket-paying, popcorn-munching, movie-loving public? From Jan 24 (the day of nominations) to Feb 20, 2012, we listened in on 332,422 social media conversations about the Oscar nominees for Best Picture, Best Lead Actor, and Best Lead Actress. Here's who captured our hearts in 2011. THROUGH THE AGES Age 18-20 Age 21-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ The Help War Horse I The Artist I The Descendants I Midnight in Paris Extremely Loud & Incredibly Close I Hugo Moneyball I Tree of Life BEST PICTURE SOCIAL WINNER THE HELP 29,036 22% of people talking about Martin Scorcese's first 3D film, Hugo, were 45 or older. THE ARTIST 26,662 22% HUGO 24,051• MONEYBALL 21,277 Young adults aged 18-24 especially enjoyed Woody Allen's romantic fantasy, Midnight in Paris, accounting for 29% of conversations. MIDNIGHT IN PARIS EXTREMELY LOUD & INCREDIBLY CLOSE 29% 8,895 7,643 59% Extremely Loud & Incredibly Close had mostly male fans; they accounted for 59% of conversations. WAR HORSE 7,392 TREE OF LIFE 6,552 Sentiment towards the WW1 epic, War Horse, was positive, and Spielberg's film was just as popular among women as among men. 99.9% THE DESCENDANTS 665. 61% The Descendants, starring George Clooney, was a favorite among women, who accounted for 61% of conversations. ACTOR IN A LEADING ROLE The chatter about Dujardin's compelling role of silent film star George Valentin was 94.7% positive. GEORGE CLOONEY THE DESCENDANTS Oldman edged out Clooney for the male actor women loved to talk about: 55.9% of his fans were female. SOCIAL WINNER 15,843* 34,049* 19,684* JEAN DUJARDIN THE ARTIST GARY OLDMAN TINKER TAILOR SOLDIER SPY 33,573* 492* BRAD PITT MONEYBALL DEMIÁN BICHIR A BETTER LIFE Men especially admired Bichir's performance, accounting for 54.1% of conversations. ACTRESS IN A LEADING ROLE Men were intrigued by Close's gender-crossing role almost as much as were women, accounting for 49.4% of conversations. MERYL STREEP THE IRON LADY 11,262* GLENN CLOSE ALBERT NOBBS SOCIAL WINNER 8,805* ROONEY MARA THE GIRL WITH THE DRAGON TATOO 32,963* 14,424* Streep's nomination was as controversial as the Prime Minister she portrayed, with 29.7% of conversations being negative. 29,154* MICHELLE WILLIAMS MY WEEK WITH MARILYN Conversations about Viola Davis and Michelle Williams were most skewed toward a single gender: 6 male. VIOLA DAVIS THE HELP 61.5% female and 38.5% m * Volume of Social Media Conversations www.radian6.com radian6 Copyright 2012 Radi ans Technologies THE OSCARS: CONVERSATIONS OVER 300,000 SOCIAL DOES POPULARITY EQUAL GOLD? WE'LL BE WATCHING! SOCIAL GOES TO THE MOVIES On Sunday Hollywood's most talented will grip their statuettes and thank the Academy - but what about the ticket-paying, popcorn-munching, movie-loving public? From Jan 24 (the day of nominations) to Feb 20, 2012, we listened in on 332,422 social media conversations about the Oscar nominees for Best Picture, Best Lead Actor, and Best Lead Actress. Here's who captured our hearts in 2011. THROUGH THE AGES Age 18-20 Age 21-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ The Help War Horse I The Artist I The Descendants I Midnight in Paris Extremely Loud & Incredibly Close I Hugo Moneyball I Tree of Life BEST PICTURE SOCIAL WINNER THE HELP 29,036 22% of people talking about Martin Scorcese's first 3D film, Hugo, were 45 or older. THE ARTIST 26,662 22% HUGO 24,051• MONEYBALL 21,277 Young adults aged 18-24 especially enjoyed Woody Allen's romantic fantasy, Midnight in Paris, accounting for 29% of conversations. MIDNIGHT IN PARIS EXTREMELY LOUD & INCREDIBLY CLOSE 29% 8,895 7,643 59% Extremely Loud & Incredibly Close had mostly male fans; they accounted for 59% of conversations. WAR HORSE 7,392 TREE OF LIFE 6,552 Sentiment towards the WW1 epic, War Horse, was positive, and Spielberg's film was just as popular among women as among men. 99.9% THE DESCENDANTS 665. 61% The Descendants, starring George Clooney, was a favorite among women, who accounted for 61% of conversations. ACTOR IN A LEADING ROLE The chatter about Dujardin's compelling role of silent film star George Valentin was 94.7% positive. GEORGE CLOONEY THE DESCENDANTS Oldman edged out Clooney for the male actor women loved to talk about: 55.9% of his fans were female. SOCIAL WINNER 15,843* 34,049* 19,684* JEAN DUJARDIN THE ARTIST GARY OLDMAN TINKER TAILOR SOLDIER SPY 33,573* 492* BRAD PITT MONEYBALL DEMIÁN BICHIR A BETTER LIFE Men especially admired Bichir's performance, accounting for 54.1% of conversations. ACTRESS IN A LEADING ROLE Men were intrigued by Close's gender-crossing role almost as much as were women, accounting for 49.4% of conversations. MERYL STREEP THE IRON LADY 11,262* GLENN CLOSE ALBERT NOBBS SOCIAL WINNER 8,805* ROONEY MARA THE GIRL WITH THE DRAGON TATOO 32,963* 14,424* Streep's nomination was as controversial as the Prime Minister she portrayed, with 29.7% of conversations being negative. 29,154* MICHELLE WILLIAMS MY WEEK WITH MARILYN Conversations about Viola Davis and Michelle Williams were most skewed toward a single gender: 6 male. VIOLA DAVIS THE HELP 61.5% female and 38.5% m * Volume of Social Media Conversations www.radian6.com radian6 Copyright 2012 Radi ans Technologies THE OSCARS: CONVERSATIONS OVER 300,000 SOCIAL DOES POPULARITY EQUAL GOLD? WE'LL BE WATCHING! SOCIAL GOES TO THE MOVIES On Sunday Hollywood's most talented will grip their statuettes and thank the Academy - but what about the ticket-paying, popcorn-munching, movie-loving public? From Jan 24 (the day of nominations) to Feb 20, 2012, we listened in on 332,422 social media conversations about the Oscar nominees for Best Picture, Best Lead Actor, and Best Lead Actress. Here's who captured our hearts in 2011. THROUGH THE AGES Age 18-20 Age 21-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ The Help War Horse I The Artist I The Descendants I Midnight in Paris Extremely Loud & Incredibly Close I Hugo Moneyball I Tree of Life BEST PICTURE SOCIAL WINNER THE HELP 29,036 22% of people talking about Martin Scorcese's first 3D film, Hugo, were 45 or older. THE ARTIST 26,662 22% HUGO 24,051• MONEYBALL 21,277 Young adults aged 18-24 especially enjoyed Woody Allen's romantic fantasy, Midnight in Paris, accounting for 29% of conversations. MIDNIGHT IN PARIS EXTREMELY LOUD & INCREDIBLY CLOSE 29% 8,895 7,643 59% Extremely Loud & Incredibly Close had mostly male fans; they accounted for 59% of conversations. WAR HORSE 7,392 TREE OF LIFE 6,552 Sentiment towards the WW1 epic, War Horse, was positive, and Spielberg's film was just as popular among women as among men. 99.9% THE DESCENDANTS 665. 61% The Descendants, starring George Clooney, was a favorite among women, who accounted for 61% of conversations. ACTOR IN A LEADING ROLE The chatter about Dujardin's compelling role of silent film star George Valentin was 94.7% positive. GEORGE CLOONEY THE DESCENDANTS Oldman edged out Clooney for the male actor women loved to talk about: 55.9% of his fans were female. SOCIAL WINNER 15,843* 34,049* 19,684* JEAN DUJARDIN THE ARTIST GARY OLDMAN TINKER TAILOR SOLDIER SPY 33,573* 492* BRAD PITT MONEYBALL DEMIÁN BICHIR A BETTER LIFE Men especially admired Bichir's performance, accounting for 54.1% of conversations. ACTRESS IN A LEADING ROLE Men were intrigued by Close's gender-crossing role almost as much as were women, accounting for 49.4% of conversations. MERYL STREEP THE IRON LADY 11,262* GLENN CLOSE ALBERT NOBBS SOCIAL WINNER 8,805* ROONEY MARA THE GIRL WITH THE DRAGON TATOO 32,963* 14,424* Streep's nomination was as controversial as the Prime Minister she portrayed, with 29.7% of conversations being negative. 29,154* MICHELLE WILLIAMS MY WEEK WITH MARILYN Conversations about Viola Davis and Michelle Williams were most skewed toward a single gender: 6 male. VIOLA DAVIS THE HELP 61.5% female and 38.5% m * Volume of Social Media Conversations www.radian6.com radian6 Copyright 2012 Radi ans Technologies THE OSCARS: CONVERSATIONS OVER 300,000 SOCIAL DOES POPULARITY EQUAL GOLD? WE'LL BE WATCHING! SOCIAL GOES TO THE MOVIES On Sunday Hollywood's most talented will grip their statuettes and thank the Academy - but what about the ticket-paying, popcorn-munching, movie-loving public? From Jan 24 (the day of nominations) to Feb 20, 2012, we listened in on 332,422 social media conversations about the Oscar nominees for Best Picture, Best Lead Actor, and Best Lead Actress. Here's who captured our hearts in 2011. THROUGH THE AGES Age 18-20 Age 21-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ The Help War Horse I The Artist I The Descendants I Midnight in Paris Extremely Loud & Incredibly Close I Hugo Moneyball I Tree of Life BEST PICTURE SOCIAL WINNER THE HELP 29,036 22% of people talking about Martin Scorcese's first 3D film, Hugo, were 45 or older. THE ARTIST 26,662 22% HUGO 24,051• MONEYBALL 21,277 Young adults aged 18-24 especially enjoyed Woody Allen's romantic fantasy, Midnight in Paris, accounting for 29% of conversations. MIDNIGHT IN PARIS EXTREMELY LOUD & INCREDIBLY CLOSE 29% 8,895 7,643 59% Extremely Loud & Incredibly Close had mostly male fans; they accounted for 59% of conversations. WAR HORSE 7,392 TREE OF LIFE 6,552 Sentiment towards the WW1 epic, War Horse, was positive, and Spielberg's film was just as popular among women as among men. 99.9% THE DESCENDANTS 665. 61% The Descendants, starring George Clooney, was a favorite among women, who accounted for 61% of conversations. ACTOR IN A LEADING ROLE The chatter about Dujardin's compelling role of silent film star George Valentin was 94.7% positive. GEORGE CLOONEY THE DESCENDANTS Oldman edged out Clooney for the male actor women loved to talk about: 55.9% of his fans were female. SOCIAL WINNER 15,843* 34,049* 19,684* JEAN DUJARDIN THE ARTIST GARY OLDMAN TINKER TAILOR SOLDIER SPY 33,573* 492* BRAD PITT MONEYBALL DEMIÁN BICHIR A BETTER LIFE Men especially admired Bichir's performance, accounting for 54.1% of conversations. ACTRESS IN A LEADING ROLE Men were intrigued by Close's gender-crossing role almost as much as were women, accounting for 49.4% of conversations. MERYL STREEP THE IRON LADY 11,262* GLENN CLOSE ALBERT NOBBS SOCIAL WINNER 8,805* ROONEY MARA THE GIRL WITH THE DRAGON TATOO 32,963* 14,424* Streep's nomination was as controversial as the Prime Minister she portrayed, with 29.7% of conversations being negative. 29,154* MICHELLE WILLIAMS MY WEEK WITH MARILYN Conversations about Viola Davis and Michelle Williams were most skewed toward a single gender: 6 male. VIOLA DAVIS THE HELP 61.5% female and 38.5% m * Volume of Social Media Conversations www.radian6.com radian6 Copyright 2012 Radi ans Technologies THE OSCARS: CONVERSATIONS OVER 300,000 SOCIAL DOES POPULARITY EQUAL GOLD? WE'LL BE WATCHING! SOCIAL GOES TO THE MOVIES On Sunday Hollywood's most talented will grip their statuettes and thank the Academy - but what about the ticket-paying, popcorn-munching, movie-loving public? From Jan 24 (the day of nominations) to Feb 20, 2012, we listened in on 332,422 social media conversations about the Oscar nominees for Best Picture, Best Lead Actor, and Best Lead Actress. Here's who captured our hearts in 2011. THROUGH THE AGES Age 18-20 Age 21-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ The Help War Horse I The Artist I The Descendants I Midnight in Paris Extremely Loud & Incredibly Close I Hugo Moneyball I Tree of Life BEST PICTURE SOCIAL WINNER THE HELP 29,036 22% of people talking about Martin Scorcese's first 3D film, Hugo, were 45 or older. THE ARTIST 26,662 22% HUGO 24,051• MONEYBALL 21,277 Young adults aged 18-24 especially enjoyed Woody Allen's romantic fantasy, Midnight in Paris, accounting for 29% of conversations. MIDNIGHT IN PARIS EXTREMELY LOUD & INCREDIBLY CLOSE 29% 8,895 7,643 59% Extremely Loud & Incredibly Close had mostly male fans; they accounted for 59% of conversations. WAR HORSE 7,392 TREE OF LIFE 6,552 Sentiment towards the WW1 epic, War Horse, was positive, and Spielberg's film was just as popular among women as among men. 99.9% THE DESCENDANTS 665. 61% The Descendants, starring George Clooney, was a favorite among women, who accounted for 61% of conversations. ACTOR IN A LEADING ROLE The chatter about Dujardin's compelling role of silent film star George Valentin was 94.7% positive. GEORGE CLOONEY THE DESCENDANTS Oldman edged out Clooney for the male actor women loved to talk about: 55.9% of his fans were female. SOCIAL WINNER 15,843* 34,049* 19,684* JEAN DUJARDIN THE ARTIST GARY OLDMAN TINKER TAILOR SOLDIER SPY 33,573* 492* BRAD PITT MONEYBALL DEMIÁN BICHIR A BETTER LIFE Men especially admired Bichir's performance, accounting for 54.1% of conversations. ACTRESS IN A LEADING ROLE Men were intrigued by Close's gender-crossing role almost as much as were women, accounting for 49.4% of conversations. MERYL STREEP THE IRON LADY 11,262* GLENN CLOSE ALBERT NOBBS SOCIAL WINNER 8,805* ROONEY MARA THE GIRL WITH THE DRAGON TATOO 32,963* 14,424* Streep's nomination was as controversial as the Prime Minister she portrayed, with 29.7% of conversations being negative. 29,154* MICHELLE WILLIAMS MY WEEK WITH MARILYN Conversations about Viola Davis and Michelle Williams were most skewed toward a single gender: 6 male. VIOLA DAVIS THE HELP 61.5% female and 38.5% m * Volume of Social Media Conversations www.radian6.com radian6 Copyright 2012 Radi ans Technologies THE OSCARS: CONVERSATIONS OVER 300,000 SOCIAL DOES POPULARITY EQUAL GOLD? WE'LL BE WATCHING! SOCIAL GOES TO THE MOVIES On Sunday Hollywood's most talented will grip their statuettes and thank the Academy - but what about the ticket-paying, popcorn-munching, movie-loving public? From Jan 24 (the day of nominations) to Feb 20, 2012, we listened in on 332,422 social media conversations about the Oscar nominees for Best Picture, Best Lead Actor, and Best Lead Actress. Here's who captured our hearts in 2011. THROUGH THE AGES Age 18-20 Age 21-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ The Help War Horse I The Artist I The Descendants I Midnight in Paris Extremely Loud & Incredibly Close I Hugo Moneyball I Tree of Life BEST PICTURE SOCIAL WINNER THE HELP 29,036 22% of people talking about Martin Scorcese's first 3D film, Hugo, were 45 or older. THE ARTIST 26,662 22% HUGO 24,051• MONEYBALL 21,277 Young adults aged 18-24 especially enjoyed Woody Allen's romantic fantasy, Midnight in Paris, accounting for 29% of conversations. MIDNIGHT IN PARIS EXTREMELY LOUD & INCREDIBLY CLOSE 29% 8,895 7,643 59% Extremely Loud & Incredibly Close had mostly male fans; they accounted for 59% of conversations. WAR HORSE 7,392 TREE OF LIFE 6,552 Sentiment towards the WW1 epic, War Horse, was positive, and Spielberg's film was just as popular among women as among men. 99.9% THE DESCENDANTS 665. 61% The Descendants, starring George Clooney, was a favorite among women, who accounted for 61% of conversations. ACTOR IN A LEADING ROLE The chatter about Dujardin's compelling role of silent film star George Valentin was 94.7% positive. GEORGE CLOONEY THE DESCENDANTS Oldman edged out Clooney for the male actor women loved to talk about: 55.9% of his fans were female. SOCIAL WINNER 15,843* 34,049* 19,684* JEAN DUJARDIN THE ARTIST GARY OLDMAN TINKER TAILOR SOLDIER SPY 33,573* 492* BRAD PITT MONEYBALL DEMIÁN BICHIR A BETTER LIFE Men especially admired Bichir's performance, accounting for 54.1% of conversations. ACTRESS IN A LEADING ROLE Men were intrigued by Close's gender-crossing role almost as much as were women, accounting for 49.4% of conversations. MERYL STREEP THE IRON LADY 11,262* GLENN CLOSE ALBERT NOBBS SOCIAL WINNER 8,805* ROONEY MARA THE GIRL WITH THE DRAGON TATOO 32,963* 14,424* Streep's nomination was as controversial as the Prime Minister she portrayed, with 29.7% of conversations being negative. 29,154* MICHELLE WILLIAMS MY WEEK WITH MARILYN Conversations about Viola Davis and Michelle Williams were most skewed toward a single gender: 6 male. VIOLA DAVIS THE HELP 61.5% female and 38.5% m * Volume of Social Media Conversations www.radian6.com radian6 Copyright 2012 Radi ans Technologies