Optimizing Your Digital Advertising for Holiday Shoppers

Celebrate the Holidays WITH MORE CONVERSIÓNS Optimize your digital advertising for holiday shoppers of shoppers start holiday shopping 29% BEFORE HALLOWEEN Tag early and ensure all Remarketing & Merchant Center tags are up-to-date 27% year-over-year increase in BLACK FRIDAY online searches Pique consumer interest with great design, video, display & search campaigns. 69% of shoppers finished their holiday shopping at the last minute OR EVEN AFTER THE HOLIDAYS Maintain bids & budgets at competitive levels to catch shoppers' attention at key times. 36% of people who receive a gift card during the holidays use it BEFORE THE NEW YEAR Save extra budget for campaigns to capture post-holiday shoppers. Actively measure your burn rate to see if you're outpacing budget constraints. HOW TO ATTRACT BIG $PENDERS & WINDOW SHOPPERS HERE'S YOUR CHANCE! 57% of shoppers don't have a specific product or brand in mind when they begin their holiday shopping. 5/ 93 GO MOBILE TO GET THEIR ATTENTION 93% of people who use a mobile device for research go on to complete a purchase 49% RE-ENGAGE WITH REMARKETING 49% of consumers typically visit 2-3 sites before purchasing. Run remarketing campaigns to remind shoppers about your product. V verticalnerve vist www.verticalnerve.com for more information on SEARCH MARKETING HOLIDAY STRATEGIES Sources: Google Consumer Survey, July 2014 • Google Internal Data • Google lpsos Post-2013 Holiday study, Jan 2014 GoogleNielsen Mobile Path to Purchase custom study, Nov. 2013 • Google/Compete Sporting Goods Study, Sep 2011-Sep 2012