Optimised - Why buying backlinks is bad news

Optimised Profit, online Why buying backlinks is bad news 1 Originally, the number of inbound links your site had determined your site ranking. The FASTEST and EASIEST way to improve your Google search ranking was to buy as many inbound links as possible from link building sites. 3 BUT, poor quality websites with lots of links were getting To combat this, the Google Penguin algorithm was high search rankings. released. 6. The Google Penguin algorithm detects UNNATURAL and MANIPULATIVE inbound links such as: Links from poor quality sites Links on sites not topically relevant • Paid links Keyword rich links Overly optimised anchor text Google can punish sites with suspicious links by removing search rankings for keywords. Optimised Profit, online For more information contact us Salters House Salters Court 156 High Street Hull Creating quality content and gaining organic links is the best method to HU1 1NQ boost your search ranking. 0333 772 9892 [email protected] 2.