Online Videos Trounce TV Commercials for Up-and-Coming Businesses

Online Videos Trounce TV Commercials for Up-and-Coming Businesses illl Every day, 100 million Inter- YouTube is the second most net users watch an online popular search engine in the video. world. Digital videos increase people's understanding of a product or service by Over 50% of DVRS, they would cut spending on TV advertising by 12 percent. Current DVR penetration is estimated to be 80% of Internet users marketers reported actually remember the video ads that that when half of all they've watched online. television households use DVRS, they would cut spending on TV advertising by 12 74%. nearly 25 percent. percent. Current DVR penetration is estimated to be nearly 25 percent. Super Bowl commercials cost an Each day, marketers expose Americans to more than 300,000 television commercials, nullifying the impact of their routine, almost mandatory messages. eye-popping $4 million. Reportedly, only 1 in 5 Super Bowl commercials actually encourages people to buy products or build brand interest. Oddly enough, in 2014, the average, 30-second Super Bowl commercial cost an In January of 2008, 78 of America's leading advertising firms were polled. According to results, 62% of those surveyed believed that television ads were generally ineffective. eye-popping $4 million. FUSION 360 http://www.adweek.com/news/television/tv-ads-are-less-effective-survey-says-94977 http://www.thewrap.com/super-bowl-commercials-mostly-ineffective-study-finds/ http://www.superbrand.net/adsNoWork.html http://www.forbes.com/sites/onmarketing/2014/01/29/yes-a-super-bowl-ad-really-is-worth-4-million/ http://www.digitalsherpa.com/blog/25-amazing-video-marketing-statistics/.