Online Video Facts 2013

ONLINE VIDEO 89 MILLION PEOPLE IN THE UNITED STATES ARE GOING TO WATCH 1.2 BILLION ONLINE VIDEOS TODAY 1.2 BILLION ONLINE VIDEO USERS ARE EXPECTED TO DOUBLE TO 1.5 BILLION IN 2016 2013 2016 ONLY ABOUT 24% OF NATIONAL BRANDS ONLINE VIDEO NOW ACCOUNTS FOR 50% OF ALL MOBILE TRAFFIC AND UP TO 69% OF TRAFFIC ON CERTAIN NETWORKS ARE USING ONLINE VIDEO TO MARKET TO CONSUMERS 24% 50% CONSUMERS GIVE UP ON AN ONLINE MOBILE AND TABLET SHOPPERS ARE VIDEO IF IT DOESN'T LOAD IN THREE TIMES AS LIKELY TO VIEW A VIDEO AS LAPTOP OR DESKTOP USERS TWO SECONDS ХЗ XЗ 52 PERCENT OF CONSUMERS SAY THAT WATCHING PRODUCT VIDEOS MAKES THEM MORE CONFIDENT IN ONLINE PURCHASE DECISIONS M USERS SHARING VIDEO ON RETAIL AND BRAND SITES CHOSE FACEBOOK 46 PERCENT OF THE TIME, WITH EMAIL ACCOUNTING FOR 40 PERCENT AND TWITTER CAPTURING 14 PERCENT OF SHARES 46% 40% 14% f MOBILE VIDEO ADS THAT INCLUDE SOCIAL MEDIA BUTTONS DRIVE GLOBALLY, ONLINE VIDEO TRAFFIC WILL BE 55% 36% OF ALL CONSUMER INTERNET TRAFFIC IN 2016 HIGHER ENGAGEMENT ONLINE VIDEO PRODUCTION WILL ACCOUNT FOR MORE THAN ONE-THIRD OF ALL ONLINE ADVERTISING SPENDING WITHIN THE NEXT FIVE YEARS 76% OF MARKETERS PLAN TO ADD VIDEO TO THEIR SITES, MAKING IT A HIGHER PRIORITY THAN FACEBOOK, TWITTER AND BLOG INTEGRATION 92% OF MOBILE VIDEO VIEWERS SHARE VIDEOS WITH OTHERS MORE THAN 1 BILLION UNIQUE USERS VISIT YOUTUBE EACH MONTH, SPENDING MORE THAN 4 BILLION HOURS WATCHING VIDEOS THIS INFOGRAPHIC WAS CREATED AND BROUGHT TO YOU BY tubed 92% 76%