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Online Video Advertising – Statistics & Trends

ONLINE VIDEO ADVERTISING Statistics & Trends Two-thirds of the world's mobile data traffic will be video by 2016. ESTIMATED WORLDWIDE ONLINE VIDEO ADVERTISING CIN BILLION USD) $7 $8.3 $9.8 $11.4 BILLION BILLION BILLION BILLION 2013 2014 2015 2016 Video ads accounted for 35.6% of all videos viewed and 4.5% of all minutes spent viewing video online. 35.6% 4.5% The duration of average online content video was 4.4 minutes, while the average online video ad was 0.4 minutes. 04:24 00:24 4.4MIN 0.4MIN Online Content Video Online Video Ad TOP ONLINE VIDEO AD PROPERTIES - Ranked by Video Ads Viewed – ll VIDEO AD PROPERTY VIDEO ADS VIEWED CIN BILLIONS) FREQUENCY CADS PER VIEWER) spot change 3.46 26.9 AOL O 2.91 19.0 Google 2.90 27.3 LiveRail O 2.41 16.4 BrightRoll 2.29 14.1 0000000 TubeMogul 1.82 17.3 Sm specificmedia 1.35 9.6 hulu 1.17 80.8 TREMOR 0.89 8.5 VIDEO videology 0.51 7.1 READY FOR MORE INTERESTING ONLINE VIDEO AD-RELATED FACTS? of online video advertisements run less than 15 seconds 13% of online video advertisements 36% run longer than 30 seconds of in-stream online video advertisements 79% are watched up to their midpoints of in-stream online video advertisements are watched up till 72% their completion of the surveyed advertisers plan 49% to increase video advertisement spending in 2014 Enjoyment of video advertiséments increases purchase intent 97% by 97%, and brand association by 139% Video advertisements make up for 35% of 35% the total online advertisement spending, up from 27% in 2011! Compiled and Designed by: GO-Gulf.com SOURCE LINKS http://www.statista.com/statistics/272856/worldwide-online-video-advertising-spending-forecast/ http://www.cmo.com/content/cmo-com/home/articles/2013/8/27/video_15_mind_blowing.html http://www.marketingcharts.com/wp/online/86-of-brands-to-increase-video-ad-spend-in-2014-wheres- the-money-coming-from-37587/ http://www.comscore.com/Insights/Press_Releases/2014/2/comScore_Releases_January_2014_US_On line Video_Rankings http://www.emarketer.com/Article/Mobile-Video-Grab-Greater-Share-of-Digital-Ad-Budgets/1008896 http://www.yashi.com/18-online-video-marketing-statistics-that-will-blow-your-mind/

Online Video Advertising – Statistics & Trends

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Check out our infographic “Online Video Advertising – Statistics & Trends” to know latest facts related to video advertising and much, much more.

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