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Online Shopping Vs In-Store Shopping; Which One You Prefer?

Online Shopping
vs
In-Store Shopping

Online (40%)
In-Store (60%)

Shopping Graph
The indicated, that off-line shopping customers are
higher than online shopping. However, over the last
5 years, online shopping is increasing rapidly than
in-store shopping and the graph keep increasing.

ONLINE
IN-STORE

Research Before Buy

More than 60% customer, research online before buying
any products to get better understanding of specific
market of products.

Research Online
Without Research

65
0
2009 2010 2011 2012


*ONLINE

+IN-STORE
start typing...


The Convenience Aspect

*You never have to leave your home and the
stores never close. There are also no
overworked sales clerks, you never have to
wait for service and there are no worries about
parking. And you can shop for underwear

+It’s crowded, it’s noisy, you physically have to
be there when it’s open and you have to wait in
long lines to pay for everything

*Women are more
anticipated and
research online, when
come buy product online
or in-store.

Male - 50%
Female - 65%

+Men are less likely to
research online, before
buying product, compared to
Women,


The Merchandise Aspect

*You can generally get a more extensive view of
every product on offer, whereas stores have
limited shelf space. It may also be easier to get
specifics on each item you’re interested in. You
can also read the online reviews of others

+You can physically see what you’re getting, pick it
up, and even have it demonstrated. A lot depends
on what you’re purchasing. Buying an iPod online
is easy, because you know what you’re getting.
But choosing clothes or shoes that way is
problematic, because you can’t try them on first.

More than 80% of buyers have not
interacted with any Social media sites
to buy any products online, social
media site such as facebook, linkedin

Social Media
None


The Cost Aspect

*Because they don’t have to hire sales staff or
pay rent, some online deals can be found much
cheaper than in a mall. And the range of
products is wider, too.

+Unless there’s a sale, you may wind up paying
more if you buy it at a retail outlet. But if
you’re into dickering, you can at least argue
down the price with a manager — something
you can’t do on your computer, unless you’re
buying something on eBay.


According to survey, the demand of online
shopping is increasing, when compare to in-store
shopping, due to rise of mobile and laptop

Online Buying($)
Offline Buying($)

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PERCEPTION SYSTEM

Online Shopping Vs In-Store Shopping; Which One You Prefer?

shared by mosesaaron on Mar 26, 2013 in Computers

Online Shopping Vs In-Store Shopping; Which One You Prefer?

shared by mosesaaron on Mar 26, 2013 in Computers

15K views

7 faves

2 comments

Day-by-day, the society has changed the way of shopping. It looks that everything should be convenient and simple. There are many people, who prefer online shopping to buy products, because they can e...
Rank: 22 of 2973 in Computers

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