Online Shopping Personalization
Online 1 Shopping Personalization Statistics and Trends Of online shoppers believe that it is easier to find more interesting products on personalized online retail stores 59% 56% Of online shoppers are more likely to return to a site that recommends products Of online shoppers 53% believe that retailers who personalize the shopping experience provide a valuable service 45% Of online shoppers are more likely to shop on a site that offers personalized recommendations 57% Of online shoppers are OK with providing personal information as long as it is for their benefit 77% Of online shoppers would trust businesses more if they explained how they are using personal information Of online shoppers agreed that they receive more customized marketing messages than they used to 5 years ago 81% Personalized display Ads have a 10-times higher CTR (Click Through Rate) when compared to traditional display Ads 10x CTR ( Click Through Rate) What Marketers Think About Online Shopping Personalization 61% of online marketers understand the importance of personalizing online shopping, but about 51% of them are not sure how to implement it 61% 51% 59% of marketers are experiencing good RƠI after personalizing their online stores Importance Of Online Shopping Personalization By Channel 80% 75% 69% Cross Channel Web Channel Email 53% 49% 45% Mobile Devices Point of Sale Social Channels Designed & Compiled by: O invesp more conversions Source links: http://www2.sta.uwi.edu/~anikov/comp6350/lec- tures/06-ECS-lect-personalized-ec-systems.pdf http://www.marketingcharts.com/wp/interactive/online-shop- pers-prove-receptive-to-retailers-personalization-tactics-27413/ http://www.marketingcharts.com/wp/interactive/while-recogniz- -marketers-say-they-struggle-with-personalization-28875/ s.com/wp/interactiverconsum-. ing-its- http://www.marketingcharts. ers-say-they-want-more-relevant-website-experiences-35416/ http://www.marketingcharts.com/wp/interactive/marketers-iden- tify-the-channels-for-which-dynamic-personalization-is-most-important-35211/ http://www.marketingcharts.com/wp/topics/personalization/con- sumers-say-theyre-just-not-that-into-personalized-marketing-messages-30338/atta chment/lyriseiu-consumer-attitudes-personalized-marketing-messages-june2013-2/ http://www.getelastic.com/display-retargeting-are-personal- ized-ads-better-than-generic/ -importance- -most-
Online Shopping Personalization
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