Online Shopping Over Christmas 2014: Ecommerce Growth and Mobile Increase

Online Shopping Over Christmas 2014 Ecommerce Growth and Mobile Increase BLACK FRIDAY Black Friday was the busiest Ecommerce shopping day on record UK 2014 A report by worldpay Shoppers took an average of just 48 seconds to buy found that: Ecommerce sales were up But 70% of UK 74% buyers abandoned the online on last year's sales shopping process amazon That's: 64 items per second reported its busiest day ever, with over Peak order time 8.29am 5.5 million Almost 40% increase on last year's items sold items ordered Online sales at 42.2% John Lewis rose by 42.2% 2013 2014 BLACK FRIDAY Black Friday mobile sales accounted for 27.9% of total online sales, USA 2014 up 28.2% from last year On Thanksgiving Day online traffic from mobile devices accounted for The first time mobile outpaced PCs on this day 52.1% of all online traffic. Tablets are still more of a buying tool: Desktop users still spent more Desktop AOV* $135.33 Tablets 16% VS That's of online sales Mobile $116.02 16.6% VS more smartphones 11.8% *Average order value of online sales % of Traffic % of Sales AOV $34.69 50.14% 72.06% $126.50 11.82% 14.63% 34.69% $135.33 16.01% Smart phone Tablet Desktop BLACK FRIDAY On Black Friday Worldpay saw the greatest year-on-year growth from shoppers in Russia and Spain (250% and 196%) Worldwide 2014 O Marketplaces Google Shopping was up by channeladvisor U 57.98% on the same time last year tracked Black Friday shopping across online marketplaces, including: Amazon up by 16.61% Google eBay up by 6.97% amazon ebay Paid search, however, E was down by 5.88% Cyber Monday 2014 KUK vs USA Conversion rates while in the USA In the UK conversion rates they came in at were up by on last year 7% 8.3% Growth of traffic UK Cyber Monday traffic grew by Growth since 20 NV ИЛ 20.8% 2013 (%) 10 compared to the equivalent day last year, and well ahead of USA growth of 11.8% UK USA Page views UK page views up by 39.8% (38.1% in the USA) UK USA 10 20 30 40 Growth since 2013 (%) Cyber Monday USA 2014 USA Retail Performance % of Traffic 28.50% 12.45% 58.62% % of Sales 9.08% 12.85% 77.99% Smart phone Tablet Desktop Average order value $99.61 $121.49 $128.24 After the USA and UK, shoppers from China were the most interested in Cyber Worldwide Monday, with a massive 355% year on year growth on transactions from cards issued in China Christmas Day UK There were 25% more online transactions on Christmas Day 2014 compared to 2013 147 million visits to retail websites vs 110 million last year That's a 33.63% increase £636 million spent online John Lewis had of its Christmas day traffic from mobile devices Online sales made up It also reported a 22.6% increase in online sales 32% over the festive period of its overall sales * Christmas Day USA Online sales grew by Mobile sales made 8.3% up over a third over 2013 *34.8% of total Christmas Day online sales Mobile traffic accounted for 57.1% an increase of 20.4 % year-over-year of all online shopping traffic up 18.6% over 2013 * Boxing Day packed a punch in sales UK Retail websites racked up more than 156 million visits on Boxing Day a 20% year-on-year increase Boxing Day was not the busiest online retail day in 2014, For the 1st time in the title being beaten by BLACK FRIDAY years... Online shoppers splurged £519,000 every minute with an estimated £748 million spent throughout the day, up almost 40% on last year 250k 225k 200k 175k 150k 125k 100k 75k 50k 25k Ok 23 Dec 24 Dec 25 Dec 26 Dec 27 Dec 28 Dec 29 Dec Last Year Now Postcode anywhere Ecommerce data saw a huge spike in postcode lookups on boxing day 2014 13ten www.13-ten.com Resources http://internetretailing.net/2014/12/black-friday-and-cyber-monday-2014-set-to-be-a-major-retail-experience/ http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/black-friday-report-2014.pdf http://www-01.ibm.com/software/marketing-solutions/benchmark-reports/benchmark-2014-cyber-monday.pdf http://venturebeat.com/2014/12/26/ibm-christmas-online-sales-up-8-3-ios-numbers-nearly-quadruple-androids/ http://www.theretailbulletin.com/news/47_more_ecommerce_transactions_on_boxing_day_2014_compared_to_2013_29-12-14/ http://www-01.ibm.com/software/marketing-solutions/benchmark-hub/alert.html http://www.dailymail.co.uk/news/article-2888006/Queuing-ear- ly-hours-shoppers-daren-t-miss-Boxing-Day-sales-Millions-splash-sales-country-tomorrow-busier.html http://www.which.co.uk/news/2014/01/online-shopping-figures-bring-christmas-cheer-348401/ http://www.worldpay.com/sites/default/files/worldpay-data-black-friday-cyber-monday.pdf http://www.telegraph.co.uk/finance/newsbysector/retailandcon- sumer/10538467/Bumper-Boxing-Day-sales-as-shoppers-embark-on-2.7bn-spending-spree.html Amount spent