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Online Shopping in New Zealand Statistcs and Trends

ONLINE SHOPPING IN NEW ZEALAND Statistics and Trends 1 1.78 million New Zealanders were shopping online in 2012, with over 50 percent of adults contributing to NZ$3.7 billion of online sales in the past year. The figures are expected to reach two million by the end of this year, with an expected spend of NZ$4 billion. 2012 ' 2014 NZ$3.7 billion NZ$4 billion 1.78 million 2.0 million 54% of population 18+ has shopped online in the last 1 month. 54% DEMOGRAPHIC MIX OF ONLINE SHOPPERS 15-24 52% 25-34 71% 35-44 68% 45-54 58% 55-64 49% 65-74 33% 75+ 10% ON-SHORE VS OFF-SHORE ONLINE PURCHASES BY NEW ZEALANDERS 26% On-Shore Purchases Off-Shore Purchases 74% ARANARA 75% of online shoppers purchase online to get a better overall deal. 75% Get a lower price online than in shops 76% Get a better overall deal 75% Compare across product brands 71% Shop outside of business hours 63% Save time visiting shops 56% Find something not available in shops 56% Receive unbiased view 54% of products Find something not available locally 54% 50% Avoid crowds Read reviews by other consumers 46% Remain anonymous when shopping 26% 54% of New Zealanders own a smartphone 54% 74% of smartphone users have researched a product or service on their phone before making a purchase. 74% 33% of smartphone users have used their smartphone to make a purchase. 33% TOP ONLINE SHOPPED CATEGORIES 37.8% 32.1% 14.5% Clothing/Shoes / Accessories Music CD / Videos / DVDS Books / Magazines 15.2% 13.4% 9.4% Health and Beauty Toys Sports Equipment 46.7% 28.9% 27.6% Travel related Services (hotels/cars) Airline Tickets Entertainment NUMBER OF ONLINE PURCHASES MADE # 2-3 # 4-5 #6-10 #1 6% 17% 15% 20% #11-20 DON'T KNOW # 21+ 15% 14% 13% Online retail spending by rural New Zealanders has grown 20% over the 12 months to 31 March 2014, outpacing the 14% growth rate for urban residents. 20% 14% 67% of online retail spending by rural kiwis has been at domestic merchant's websites. For urban shoppers, 61% of their online retail spending has been at domestic site. 67% 61% Design & Compiled by: ompetitions .co.nz Source links : http://www.retail.org.nz/downloads/Online%20retail%20market%20in%20NZ_web.pdf http://www.powerretail.com.au/news/new-zealands-online-sales-surge/ http://img.scoop.co.nz/media/pdfs/1407/BNZ_Online_Retail_Report_20140702_final.pdf

Online Shopping in New Zealand Statistcs and Trends

shared by gogulf on Mar 15
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Check out our infographic “Online Shopping in New Zealand” for latest statistics and trends on online shopper demographics, On-Shore Vs Off-Shore online purchases by New Zealander. number of onlin...

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