Online Reviews

O SMS MS ONLINE REVIEWS of consumers surveyed said that they trust online reviews as much as personal recommendations. 72% said that positive online reviews make them more likely to use a local busineśs. 52% Portion of online reviews 75% that are POSITIVE Portion of unhappy customers who will give business a 2nd chance if problems are promptly resolved 95% 63% If a website has product ratings and reviews on it, folks are more likely to buy. 70% &s Consumers who consult online reviews before making a purchase. 85% B 83% of consumers read online reviews for LOCAL businesses, up 11% from 2012! And Customer Reviews influence of all Holiday Shoppers! And according to 2,862 survey respondents, online reviews matter to most people and continue to grow in importance How many times have you used the Internet to find a local business in the last 12 months? 30% 27% 2012 (25% 21% 25% 17% 2010 (16% 20% 15% 12% 14% 15% 10% 10% 9% 9% 8% 10% 5% 0% NEVER JUST EVERY EVERY ALMOST 2-5 TIMES 6-10 TIMES 1 TIME MONTH WEEK EVERY DAY Do you read online customer reviews to determine whether a local business is a good business? 2012 60% 49% 49% 2010 50% 40% 29% 27% 30% 22% 24% 20% 10% 0% YES, REGULARLY YES, OCCASIONALY NO How many online reviews & ratings do you need to read before you feel that yu an tust t Dusiness? 30% 2012 21% 25% 22% 25% 2010 20% 18% (16% 20% 19% (14% 15% 5% 8% 10% 10% 3% 2% 4% 5% 3% 3% 5% 1% 2% 0% 0% 1. 2-3 4-6 7-10 11-20 21-30 31-40 41-50 51+ How do Online customer reviews affect your opinion of a local business? 2012 70% 58% (55% 60%. 2010 50% 40% 26% (25% 30% 19% 17% 20% 10% 0% I READ THE REVIEWS BUT I DON'T TAKE NOTICE OF POSITIVE CUSTOMER REVIEWS MAKE ME TRUST A BUSINESS THEY DON'T INFLUENCE MY ONLINE CUSTOMER REVIEWS MORE DECISION ON WHICH BUSINESS TO USE How do Online customer reviews influence your decision to use/select a local business? 52% 60% 50% 2012 50% 38% 2010 40% 28% 30% 20% 20% 12% 10% 0% I TREND TO SELECT A LOCAL BUSINESS BASED ON OTHER DON'T INFLUENCE MY DECISION FACTORS SUCH AS LOCATION & ON WHICH LOCAL BUSINESS TO I READ REVIEWS BUT THEY POSITIVE CUSTOMER REVIEWS MAKE ME MORE LIKELY TO USE A LOCAL BUSINESS PRICE USE Do you trust Online customer revieWS as much as personal recommendations? 2012 33% 35% 28% 2010 28% 30% 26% 24% 25% 21% 20% 20% 20% 15% 10% 5% 0% YES, IF I BELIEVE YES, IF THERE ARE MULTIPLE CUSTOMER REVIEWS TO READ YES, FOR SOME TYPES OF BUSINESS, NO FOR NO THE REVIEWS ARE AUTHENTIC OTHERS Source http://searchengineland.com/study-72-of-consumers-trust-on- line-reviews-as-much-as-personal-recommendations-114152 http://socialmediatoday.com/sector45/1433331/why-online-reviews-matter http://www.localresults.com/importance-of-online-reviews-with-faqs-statistics/ http://www.bazaarvoice.com/research-and-insight/social-commerce-statistics/ http://www.brightlocal.com/2013/06/25/local-consumer-review-survey-2013/ http://www.zendesk.com/resources/customer-service-and-lifetime-customer-value SCOre http://www.emarketer.com/Article/Users-Seek-Truth-Online-Reviews/1009656 REVIEWSTORE.ORG