This infographic recaps the key findings from Instart Logic’s 2014 Ecommerce Survey.
According to Instart Logic’s 2014 Q1 E-Commerce Survey, e-tailers are slow to upgrade their web visual experie...
nce, resulting in consumers bouncing away. Every 100-millisecond improvement in page load time brought greater revenue. E-tailers know speed makes money, but have not ‘put the pedal to the metal.’ 90% view mobile as an important growth channel, reinforcing studies like Internet Retailer’s 2014 Mobile 500, which shows m-commerce in the U.S. grew 63% to $34.2 billion in 2013, up from $21 billion in 2012. Mobile accounted for nearly 13% of U.S. E-Commerce sales, up from 9% in 2012.
Paradoxically, 61% of online retailers say their focus is on improving user experiences on their traditional website, not their mobile site, despite the growth of mobile purchasing.
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