Online Reputation by Numbers

Digimınd. Online reputation and competitive intelligence software Online reputation by numbers MARKETS 84% Of marketers agree that building customer trust will become marketing's primary objective (1) 4 million Forecast for 2013 number of Small Medium Business using online reputation platforms (2) World $ 3.1 billion Forecast for 2013 online reputation global market (3) Stock Exchange 47% Of American companies'net worth is tied up in intangible assets like brand equity and reputation (4) BRANDS Number of mentions of Starbucks on 10 times/minute Twitter on an average weekday in 2009 (5) OFFEE -$9.9bn The lost of the Apple share value one day after the release of a consumer report criticizing the Iphone4 in July,2010 (6) 1,8 million followers on Whole Foods More than Twitter account WHOLE Twitter accounts (7) FOODS MARKET More than 250 More than 373.000 Facebook fans More than 31.000 Members of the Boycott Whole Foods Facebook group #1 Thanks to its social campaign, Old spice is now the #1 body wash brand for men (8) Old Spice OmObras 50% comments about a brand come from Internet sources that are not directly related to its business (9) 25% of search results for the world's top 20 largest brands are links to user-generated content (10) COMPANIES More than 80% REALITY Reputation damage risks come from a mismatch between the buzz and the reality (11) BUZZ 76% Of US retailers said user-generated content will have a greater impact on their marketing goals in the near future (12) N°1 Online reputation Reputation risk is ranked first among risk priority for company managers (13) 2 58% Executives believe that the risk reputation should be addressed by the Management Committee... -. but only 15% of them monitor it (14) Digimind Profitable since its inception, the 50% annual growth rate multi-awarded Digimind Company markets competitive intelligence solutions to face the challenge of exploiting the explosion of digital information. The web-based Digimind platform is the only integrated solution that automates all repetitive intelligence activities from data collection to information management, analysis and sharing. With over 200 customers and a global presence through its sites in Paris, Grenoble, Rabat and Boston Digimind offers a solution for all business functions of the company and is an efficient tool for strategic decision. About online reputation Online reputation 2010 white paper : How to handle risks and create opportunities thanks to online reputation management http://bit.ly/repWPdigi Sources (1) 1tol Media Survey of the 1t1 Xchange panel, April 2008 (2) Study BIA/Kelsey http://www.prnewswire.com/news-releases/biakelsey-analysis-shows-digital-word-of-mouth-is-driving- e-mail-reputation-and-presence-management-erpm-platforms-for-smb-advertisers-63519357.htm! (3) Study BIA/Kelsey http://www.prnewswire.com/news-releases/biakelsey-analysis-shows-digital-word-of-mouth-is-driving- e-mail-reputation-and-presence-management-erpm-platforms-for-smb-advertisers-63519357.html (4) US Federal Reserve chairman Alan Greenspan, 2002 http://www.highbeam.com/doc/1P3-147035741.html (5) http://www.whatsnextblog.com/archives/2009/06/starbucks social media community helps it survive brand attack.a sp (6) Guardian article http://www.guardian.co.uk/technology/blog/2010/jul/15/apple-press-conference-iphone (7) Wholefood Website http://www.wholefoodsmarket.com/twitter/ (8) Kinesinc article http://www.kinesisinc.com/marketing/old-spice-guy-brings-107-increase-in-sales/ (9) Oto Research and Digimind study (10) Socialnomics, 2009 (11) SAP 2010. Reputation Management White Paper http://www.digimind.fr/actu/publications/white-papers/835-reputation- management-et-e-reputation-le-livre-blanc.htm (12) SLISystems/ Zoomerang, November 2008 (13) Digital risk: The challenge for the CRO http://www.eiu.com/site info.asp?info name=eiu Digital risk The challenge for the CRO&rf=0 http://www.riskmanagement-online.com/article/le-risque-de-reputation-effraie-les-risk-managers,107600 (14) Deloitte Study http://www.deloitte.com/view/en US/us/About/Ethics- Independence/article/8aa3cb51led812210VgnVCM100000ba42f00aRCRD.htm © Digimind - competitive intelligence and online reputation software - 2010 Digimind.com