Online Reputation Management

ONLINE REPUTATION MANAGEMENT Online Reputation Management is the understanding or influencing of an individual's or business's reputation on internet OVER 1 BILLION 45% 75% ORM is important ! negative and defamatory content against It serves as a defense to Found something that made them decide Job recruiters do a People are Googled every single day Google pre-screen before hiring you your company NOT to do business with someone Causes for Bad Online Reputation Reputation Management begin with monitoring your business reputation online Bad reviews about your products or services Negative comments about an existing employee False accusations against your company Negative remarks by a rival company/former employee/customer/client Steps of ORM Remember while searching yourself Sign out of your Google Account Google Yourself Perform a self-search, to determine where your online reputation currently stands on Google Enter the name people will actually use when they search you 2 Which Category Are You? Types of Categories Figure out which category you belong to and where you stand The Negative Online Reputation: > The most undesirable category to be in. Decide which of these categories or combination of all best represents your online reputation In just one status update, tagged photo or blog post from a disgruntled ex or former employee, your reputation goes from sterling to tarnished on Google in the blink of an eye Concentrate on the first page because 75% of searchers never go past the first page The Irrelevant Online Reputation: The "Hey that's not me" Online Reputation: Positive & Relevant Online Reputation: > Results are completely outdated > In this case, your online reputation is This means that your results are full of and irrelevant dominated by other people with the positive, well-branded content about same name you OUTDATED 3 Improve Your Results Your goal is to fill your first page of Google with as many positive results as possible After categorisation now it's time to be proactive, and start improving your online reputation Steps 1.) I don't have a web presence, I have nothing that shows up when I'm Googled: Creating profiles on sites that rank high in search engines like Improve in f 2.) I have specific content I want to push up higher: Submit your links on higher ranking websites 3.) I have specific contentI want to BURY: You have something unflattering about you online, or you have a mistaken identity ! Unfortunately, you can't simply remove a result from search engines The only way to get rid of a negative result is to bury that result with positive links Submit as many positive links as you can Indazo.coMm Sources www.searchenginejournal.com Designed & Developed In Public Interest By .COM http://en.wikipedia.org/wiki/Reputation_management