There are many ways that unsatisfied customers and competitors may attack the reputation of your company online. Sometimes you can rectify the situation by reaching out to the person who published a complaint on the web and finding a solution. However, this is not always possible. When standard remedies do not work, it's time to engage in a reputation management campaign. This involves monitoring what people are saying about you, suppressing innacurate complaints from being displayed on the first page of Google through advanced Search Engine Optimization techniques, and engaging your existing customers to promote accurate, positive reviews of your product or service. The case study shown in this infographic shows how one company reduced the proportion of negative to positive content that appeared on search engines from 80% negative down to just 30% within 6 months of launching an effective reputation management program.