Online Newspaper Readership in India

Online Newspaper Readership in India 67% readers are from smaller towns While print media is going strong, what's interesting to see is the rise of digital /online newspaper consumption in smaller cities, which constitute close to 67% of readership! Sort of news do Indians love to read online Op-Ed News about India TOP 10 METROS Llinl 37% of the current Net users come Business/Economy from the top 10 metros, and more Politics Science & Tech than half of the Indian online 37% Social Development Sports population comes from outside the eight largest cities Columnists Book/Film Environment Reviews 92% 24.3% 69% 60% 60% 37% 46% 33% 42% 97.7% 62 82% 62 COUNTRIES What's more interesting is that the online versions of Indian newspapers buy online are read in 62 countries!! 21-40 POWER USERS Because online newspaper readers are classified as power users. These power users spend double time on the Internet (19 hours a week) than the regular users On an average, 82% of online newspaper readers purchase products online MAJORITY READERSHIP The majority readership is in the age group of 21-40 years, and Maharashtra, Karnataka, Delhi, Tamil Nadu and Andhra Pradesh top the Issued by readership list. The Citi Resource: http://www.ciol.com O0A SI