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From Online Marketing to Offline Sales - Staples Case Study

shared by rgouveia on Apr 12, 2012 in Business

From Online Marketing to Offline Sales - Staples Case Study

shared by rgouveia on Apr 12, 2012 in Business

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ROPO (Research Online Purchase Offline) is a known customer behavior, but very difficult to measure. With a small amount in a online marketing campaign (adwords), we were able to measure an increase o...
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