From Online Marketing to Offline Sales - Staples Case Study

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ROPO (Research Online Purchase Offline) is a known customer behavior, but very difficult to measure. With a small amount in a online marketing campaign (adwords), we were able to measure an increase of 200% of in-store sales for the product.
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Added: 1 year ago

Rank: 2281 of 4742 in Business

Tags: sales, search engine marketing, offline, sales funnel, marketing and the internet

Source: http://blog.comon.pt/from-online-marketing-to-offline-sales---staples-case-study/1823.htm

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