Online Health Research

HeRO PPP PERLEBERG Pharma Partner Health Research Online HERO health UNLINE Hth Resarchrtomational Gt research Designed by health research experts for health résearch experts To maximize insights that secure decision making in a timely and cost-ef ficient manner In HERO does not compromise data quality has cost savings of 30-50% in comparisonto in-person research OPPORTUNITY 1 HERO Research Packages for Key Decision Making Situations • Concept screenings (i.e. logos, names, concepts, ideas, packages) Conference research (.e. impact of your spending, feed-back) • Launch tracking (i.e.competitor observation/ • Quick insight generation (i.e.market assessment, pitching situations) Targeted questioning & fun tools for respondents for timely and cost-saving research that rocks own launches) your strategy • Medical device testing (early stages) • Understanding patient journeys • Clinical trial participant research OPPORTUNITY 2 Customize HERO Research Packages Expand or shorten pre-defined research packages to match your information needs. Combine HERO research packages and tools with any classic or new on- and offline research to maximize insight generation OPPORTUNITY 3 Harvest Options of Hybrid Health Research HERO works For multi-country research projects (global) ) With HCPS, para-medicals, patients, consumers OWe transfers projective research techniques online O We use gamification tools to trigger respondents to reveal their beliefs and motivations Why it works? We communicate just like social media OWe are experts in study, design and analysis Special HeRO Tools * Online timeline exercise *Online laddering * Interactive sentence completions * Feed-maps HERO Study Examples -Stand alone concept screening with up to 16 concepts across 5 markets (respiratory area) Performance of big & small pharma at international nephrology conference exhibition -Package tests -Follow-up concept tests after qualitative research phase HERO IS FOR EXPERTS THAT TRUST IN EXPERTS Marketing & branding teams, communications agencies, strategic consultants, market researchers and marketing research agencies that manage health-related products or services