Online Dating & Paid Search: A Perfect Pair

Onlina Ooba Dating A PERFECT PAIR The online dating industry has grown rapidly in recent years. As it's grown, marketers have turned to paid search as a way to connect with new customers. Brought to you rise interactive Osbaı Deting facts and statistics 1 in 5 of all relationships that began in the past year met online 17% of marriages last year met online 20% of current committed relationships began online Over $1 Billion is generated annually by the online dating industry Deting Sia & paid search Marketers increasingly invest more money into gaining more members. Check out the sites that put the most money into their paid search efforts. Top Sites by Paid Search Spend match.com eHarmony ZOUSK 10 million total PPC spend 4 million total PPC spend 2 million total PPC spend *PPC = Paid Search Each of these companies' ad spend contributes to gaining more impressions and clicks. Impressions & Clicks *Data is for full year of 2012 18 million clicks 2.9 million clicks match.com 0.8 million clicks eHarmony ZOUSK 127.5 million impressions 61.4 million impressions 34.5 million impressions of all people who saw a match.com ad clicked on it of all people who 5 % saw an eHarmony of all people who saw a Zoosk ad clicked on it 14% 2% ad clicked on it Key: total PPC { Impressions = # of times a paid ad appears when a keyword is searched impressions total PPC clicks { Clicks = # of times a paid ad is clicked on } These additional clicks will continue to bring in new users to each site's dating pool, most of which already boast millions of users. { These paid search efforts will contribute to the estimated growth of the online dating industry, 10-15% per year in the next 2 years. } Th Facts what online dating shows us about human behavior More users mean more data, which in turn provides greater insights into dating patterns. Explore some of the findings now. Looks Matter 4 9% of people say appearance is the characteristic that matters most in online dating 2 times as many people respond to profiles with images than profiles without images People Lie 2 inches the average male profile overstates taller height by 2 inches C 25 % - the average online profile overstates income by 25% People Just Want Love 71% of people believe in love at first sight of women are reported to prefer "any man 6 % she can get" Souroes rces AdGooRoo OkCupid Trends match.com study statisticbrain.com comscore.com cnbc.com