Online Consumer Shopping Habits and Behavior

ONLINE CONSUMER SHOPPING HABITS AND BEHAVIOR More than half (62%) of US consumers with Internet access now shop online at least once a month 62% More than 8 in 10 people (83%) are satisfied overall with their online shopping experiences 83% CONSUMER SATISFACTION LEVELS WITH DIFFERENT ASPECTS OF ONLINE SHOPPING 81% 80% 73% #3 Ease of checkout Variety of brands and Number of products offered shopping options offered 71% 69% 62% Number of payment options Ease of Free or discounted making returns and exchanges shipping available 61% 58% 55% Ability to purchase through a tablet Ability to contact a live customer service rep Ability to purchase through a smartphone application application 80% of surveyed consumers are more likely to purchase a product online when offered free shipping 80% FREE SHIPPING 64% of consumers are more likely to purchase when offered free returns and exchanges 64% FREE RETURNS HOW CONSUMERS USE THEIR SHOPPING CARTS 58% 19% Loading up their carts with an aim Using their shopping carts as wish lists to purchase 13% 11% FREE Load up their carts until they qualify for, or receive free shipping privileges Abandon carts if the purchase decision falls through (this happens more often than an outright purchase) 36% of online shoppers say they spend time to find out which site stocks their desired item at the lowest price. BEST PRICE 36% I 50% of surveyed online shoppers use their smartphones and nearly 60% use their tablets to make purchases 60% 50% 33% used coupons provided by online merchants for their purchases 33% 78% of online shoppers don't look at a product in a store before buying it online 78% 31% expect to spend more on online shopping than they did in the previous month +31% PREVIOUS MONTH CURRENT MONTH TIME SPENT ON RETAIL SITES BY DEVICE PC Smartphone Tablet 49% 37% 14% 84% of online shoppers refer to at least one social media site for recommendations before shopping online 84% 60% of online shoppers like to receive an incentive or promotion from a brand before shopping 60% SOCIAL MEDIA SITES STUDIED BEFORE MAKING A PURCHASE 77% 26% 22% in Facebook Twitter LinkedIn 18% 17% 8* Pinterest Google Plus THE MOST PURCHASED PRODUCTS ONLINE Consumer electronics Clothing and apparel Books 69% 67% 63% Consumer Office supplies Household packaged goods goods 38% 30% 28% Sporting goods Food & groceries Pet supplies 20% 20% 20% Designed & Compiled by: more conversions Source links: http://www.visioncritical.com/blog/new-data-how-social-media-drives-purchasing http://www.marketingprofs.com/charts/2013/10336/digital-influ- ence-blogs-beat-social-networks-for-driving-purchases http://www.exacttarget.com/blog/20-stats-about-how-social-media-influences-purchasing-decisions/ http://www.businessinsider.in/Social-Media-Engagement-The-Sur- prising-Facts-About-How-Much-Time-People-Spend-On-The-Major-Social-Networks/articleshow/274 88606.cms http://www.smartinsights.com/social-media-marketing/social-me- dia-platforms/social-sign-on-the-implications-for-ecommerce-sites/ http://www.forbes.com/sites/avaseave/2013/07/22/how-social-me- dia-moves-consumers-from-sharing-to-purchase/ •q= •€=•€=