Online Advertising Dashboard: Driving Growth in Display Ads

Driving Internet Ad Sales Internet advertising surpassed newspaper ads in the U.S. in 2010 ($22.8 billion) and is now second only to TV ($28.6 billion), $22.7B $26.0B O ReTargeter Total Ad Spend 2009 Total Ad Spend 2010 building your brand and driving your sales 2010 2006-2010 35% 2009 30% Video is now 5% 32% 26% of total ad spend, 05 06 21% +4% -3% +0% 04 07 03 -16% RICH MEDIA & LEAD SPONSORSHIPS 11% DIGITAL VIDEO 02 GEN -12% 08 01 CLASSIFIEDS 2006 2007 00 09 2008 2009 2010 -4% year +2000 -3% 10 Advertising format spend 15% $5 BILLION $10 BILLION growth% (over previous year) 9002 neg $15 BILLION 2010 2009 2003 2008 pos $20 BILLION 2007 $25 BILLION 25 25/ SO02 D002 0% 50 0% 50 Internet Advertising Spend Display advertising grew 2x as fast as Internet Advertising Growth SEARCH advertising spend DISPLAY advertising spend Search ads in 2010 and made up 38% of total ad spend. © 2011 ReTargeter LLC | Statistics provided by Internet Advertising Bureau 2010 2001 2000 2002 2008 2002 Driving Internet Ad Sales Internet advertising surpassed newspaper ads in the U.S. in 2010 ($22.8 billion) and is now second only to TV ($28.6 billion), $22.7B $26.0B O ReTargeter Total Ad Spend 2009 Total Ad Spend 2010 building your brand and driving your sales 2010 2006-2010 35% 2009 30% Video is now 5% 32% 26% of total ad spend, 05 06 21% +4% -3% +0% 04 07 03 -16% RICH MEDIA & LEAD SPONSORSHIPS 11% DIGITAL VIDEO 02 GEN -12% 08 01 CLASSIFIEDS 2006 2007 00 09 2008 2009 2010 -4% year +2000 -3% 10 Advertising format spend 15% $5 BILLION $10 BILLION growth% (over previous year) 9002 neg $15 BILLION 2010 2009 2003 2008 pos $20 BILLION 2007 $25 BILLION 25 25/ SO02 D002 0% 50 0% 50 Internet Advertising Spend Display advertising grew 2x as fast as Internet Advertising Growth SEARCH advertising spend DISPLAY advertising spend Search ads in 2010 and made up 38% of total ad spend. © 2011 ReTargeter LLC | Statistics provided by Internet Advertising Bureau 2010 2001 2000 2002 2008 2002 Driving Internet Ad Sales Internet advertising surpassed newspaper ads in the U.S. in 2010 ($22.8 billion) and is now second only to TV ($28.6 billion), $22.7B $26.0B O ReTargeter Total Ad Spend 2009 Total Ad Spend 2010 building your brand and driving your sales 2010 2006-2010 35% 2009 30% Video is now 5% 32% 26% of total ad spend, 05 06 21% +4% -3% +0% 04 07 03 -16% RICH MEDIA & LEAD SPONSORSHIPS 11% DIGITAL VIDEO 02 GEN -12% 08 01 CLASSIFIEDS 2006 2007 00 09 2008 2009 2010 -4% year +2000 -3% 10 Advertising format spend 15% $5 BILLION $10 BILLION growth% (over previous year) 9002 neg $15 BILLION 2010 2009 2003 2008 pos $20 BILLION 2007 $25 BILLION 25 25/ SO02 D002 0% 50 0% 50 Internet Advertising Spend Display advertising grew 2x as fast as Internet Advertising Growth SEARCH advertising spend DISPLAY advertising spend Search ads in 2010 and made up 38% of total ad spend. © 2011 ReTargeter LLC | Statistics provided by Internet Advertising Bureau 2010 2001 2000 2002 2008 2002 Driving Internet Ad Sales Internet advertising surpassed newspaper ads in the U.S. in 2010 ($22.8 billion) and is now second only to TV ($28.6 billion), $22.7B $26.0B O ReTargeter Total Ad Spend 2009 Total Ad Spend 2010 building your brand and driving your sales 2010 2006-2010 35% 2009 30% Video is now 5% 32% 26% of total ad spend, 05 06 21% +4% -3% +0% 04 07 03 -16% RICH MEDIA & LEAD SPONSORSHIPS 11% DIGITAL VIDEO 02 GEN -12% 08 01 CLASSIFIEDS 2006 2007 00 09 2008 2009 2010 -4% year +2000 -3% 10 Advertising format spend 15% $5 BILLION $10 BILLION growth% (over previous year) 9002 neg $15 BILLION 2010 2009 2003 2008 pos $20 BILLION 2007 $25 BILLION 25 25/ SO02 D002 0% 50 0% 50 Internet Advertising Spend Display advertising grew 2x as fast as Internet Advertising Growth SEARCH advertising spend DISPLAY advertising spend Search ads in 2010 and made up 38% of total ad spend. © 2011 ReTargeter LLC | Statistics provided by Internet Advertising Bureau 2010 2001 2000 2002 2008 2002 Driving Internet Ad Sales Internet advertising surpassed newspaper ads in the U.S. in 2010 ($22.8 billion) and is now second only to TV ($28.6 billion), $22.7B $26.0B O ReTargeter Total Ad Spend 2009 Total Ad Spend 2010 building your brand and driving your sales 2010 2006-2010 35% 2009 30% Video is now 5% 32% 26% of total ad spend, 05 06 21% +4% -3% +0% 04 07 03 -16% RICH MEDIA & LEAD SPONSORSHIPS 11% DIGITAL VIDEO 02 GEN -12% 08 01 CLASSIFIEDS 2006 2007 00 09 2008 2009 2010 -4% year +2000 -3% 10 Advertising format spend 15% $5 BILLION $10 BILLION growth% (over previous year) 9002 neg $15 BILLION 2010 2009 2003 2008 pos $20 BILLION 2007 $25 BILLION 25 25/ SO02 D002 0% 50 0% 50 Internet Advertising Spend Display advertising grew 2x as fast as Internet Advertising Growth SEARCH advertising spend DISPLAY advertising spend Search ads in 2010 and made up 38% of total ad spend. © 2011 ReTargeter LLC | Statistics provided by Internet Advertising Bureau 2010 2001 2000 2002 2008 2002