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Online Ad Design Cheat Sheet

Ad Design Cheat Sheet (For Online Advertising) Split Testing Ideas Don't laugh until you've tried them! PROFESSIONAL vs UNPROFESS/ONAL Photo Illustration This ad uses a photograph of owls. VS This ad uses an illustration of owls. One Color VS Another Color Low Brightness/Contrast High Brightness/Contrast Click here to get a free donut! Click here to get a free donut! VS BORDER VS No BORDER (Blends with site background) Clear Image Blurry Image Meet single women on this great dating website. Meet single women on this great dating website. VS Static Animated VS (Sorry we could't animate this infographic!) Ugly Sex Appeal Need a makeover? Just buy a Ferrari and we'll give you a free makeover. Need a makeover? Just buy a Ferrari and we'll give you a free makeover. VS Static Get 50% VS Inter- Get 50% Off! active O Pizza Donut Off !! Professional Stock Photo Amateur Informal Photo Are you a single woman? These men want to meet Are you a single woman? These men want to meet VS you. you. ONE LAYOUT VS ANOTHER LAYOUT One Call To Action Another Call To Action Click Here For Instant Access. Get Your Free Trial Today! VS Text Only The world's fastest laptops can't be found in your local computer store. Click here to learn where to get them IMAGES VS Upright Angled Want to be as happy as this guy? Want to be as happy as this guy? VS Button VS Blue Underlined Text Regular Border False Border & Dropshadow Have a fresh hamburger delivered to your door every day. VS Have a fresh hamburger delivered to your door every day. Custom Ad Design Familiar UI Elements Want 1 Trick To VS Yes! A Flat Belly? Want 1 trick to a flat belly? Yes Cancel Original Image Mirror Image Want to learn to run faster? Want to learn to run faster? VS ONE FONT STYLE/SIZE/CASE VS Another Font Style/ Size / Case Standard Ad Shape Custom Ad Shape Get your degree online. Work from home at your Get your degree online. Work from home at your VS own pace. own pace. POSITIVE NEGATIVE Sick Of Fighting With Your Spouse? Want to Fall in Love With VS Your Spouse Again? Generic Relevant To Time Period Want a girlfriend? You can meet single women here. Home alone on Friday night? VS OR Want a girlfriend for Christmas? Mention Prices & Discounts Leave It A Mystery VS Good for your feet! Regular $20 - Now 90% Off Trust As Seen On: No Trust Logos VS CNN BBB Logos abc NBC Weapons Of Influence From "Influence" by Robert Cialdini RECIPROCATION CONSISTENCY FREE "We're giving you a free trial." "Download our free report - no catch!" 4PI Encourage visitors to take small steps towards your goal before asking for a major commitment. SCARCITY LIKING "Offer expires at midnight." "While Supplies Last" Use photos of "real" people (vs. models) "Lucy is a new mother just like you. She uses our product to keep her baby happy." AUTHORITY SOCIAL PROOF Endorsement from an authority figure. "More doctors recommend this "1 million satisfied customers since 2010" Testimonials - "I lost 56 Ibs on this program!" brand than any other brand" Appeal To 8 Universal Desires Other Techniques To Test Fear & Pain In "Cashvertising", Drew Eric Whitman describes 8 desires that are built into every person. "If you died tomorrow, who would take care of your family? Get a Free Life Insurance Quote Today!" Openly appeal to these desires in your ads: Benefits (not Features) Survival, Enjoyment Of Life, Life Extension "3 times warmer than other brands." rather than "Made with Arctic Goose down." Enjoyment Of Food & Beverages Ask A Question Freedom From Fear, Pain, & Danger "Has The Love Left Your Relationship?" Be Controversial "Global Warming Is A Hoax" Sexual Companionship Comfortable Living Conditions Use Short Words To Be Superior, Winning, Keeping Up With The Joneses "Short Words Are Easier To Read. Vocabulary Consisting Of Lengthy Words And Sentences Makes Reading Unnecessarily Difficult." Evoke The 5 Senses Care & Protection Of Loved Ones Sight, Hearing, Touch, Smell, Taste. Example using touch: "Feel the 2,000 CC motorcycle engine rumbling beneath you." 8 Social Approval Thanks to These Contributors Products & Services Ads.Pof.com Flewid.ca SEOBook.com AffPlaybook.com BevoMedia.com iPyxel.com MediaBuysCoach.com Staff.com SuperFastBusiness.com TenScores.com BryanEisenberg.com CertifiedKnowledge.org PayPerClickFormula.com WhatRunsWhere.com CrazyCTR.com MixRank.com PPCAssociates.com WordStream.com Bloggers AlexLCohen.com MrGreen.am PPC.org PPCForHire.com RighteousMarketing.com TylerCruz.com ViperChill.com DanPalanchuk.com KeywordsBlogger.com LorneFade.com PPCWithoutPity.com RickyAhuja.com WebTrafficROI.com MikeChiasson.com Z6Evolved.com This infographic was prepared by: Visit AdChop.com to see some of these techniques in action. AdChop

Online Ad Design Cheat Sheet

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Ever run out of ideas to split test in your ads? Or have a hard time remembering some of the best techniques? This infographic is designed as a “cheat sheet” to help you design & discover more p...

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AdChop

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Business
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