Omnichannel loyalty (OCL) is an enterprise-level initiative to drive, track, measure and reward incremental behavior throughout the enterprise and customer experience. With omnichannel loyalty, traditional loyalty attrition is reduced, as brand advocates play an enhanced role across the customer lifecycle. Consumers become empowered through a mix of compelling and coordinated cross-channel engagements, as well as truly personalized messaging that delivers more meaningful and relevant brand interactions, and the right reward for the “right” behaviors along the way. The result when executed with precision is a true impact on customer lifetime value (LTV) – the ultimate loyalty metric.