OMG

1. FINANCE 2. TRAVEL Daly Stats for a Google Search Google Display Network Daly Stats for a3 Google Search Google Daplay Network Ad Impressions 617 M 5.32 B Ad Impressions 345 M 2.14 B Click Thru Rate 3.67% 0.10% Click Thru Rate 4.88% 0.18% Number of Clicks 22.7 M 5.24 M Number of Clicks 16.8 M 3.89 M Highest CPC Cost Per Click $3.09 $1.03 Cost Per Click $0.29 $0.28 Conversion Rate 6.12% 5.12% Conversion Rate 1.45% 2.99% Lowest conversion rate Completed Sales** 1.39 M 1 State Farm 244 K 268 K Most Conversions per day Completed Sales** 116 K Expedia TOP 5 ADVERTISERS in Finance in as 2012 TOP 5 ADVERTISERS in Travel in a3 2012 2 GEICO 2 hotels.com 3 Quicken Loans 3 BOOKING.COM 4 CapitalOne 4 priceline.com 5 Bank of America 5 KAYAK 3. SHOPPING 4. JOBS & EDUCATION Most Ad Impressions gle Display Network Daly Stats for 0 Google Search Diplay Network Daly Stats for as Ad Impressions 232 M 1.21 B Ad Impressions 660 M 2.06 B Highest CTR 5.23% 0.23% 1.72% 0.13% Click Thru Rate Click Thru Rate Lowest CTR Number of Clicks 12.1 M 2.81 M Number of Clicks 11.3 M 2.62 M Cost Per Click $0.25 $0.27 Cost Per Click $1.80 $0.34 Conversion Rate 3.58% 2.19% Conversion Rate 6.09% 2.09% Completed Sales** 434 K 61.4 K Completed Sales** 690 K 54.8 K 1 amazon.com 2 etY TOP 5 ADVERTISERS TOP 5 ADVERTISERS University of Phoenix in Shopping in Jobs & Education in as 2012 in as 2012 monster.com 3 cpenney 3 IT Technical Institute TT #1 Biggest Advertiser on Google 4 Walmart> 4 DeVry V IIIII 5 sears S OKAPLAN UNIVERSITY