Olympic Style

2012 OLYMPICS | STYLE U.S. swimmer British track cyclist VICTORIA PENDLETON is the face of Pantene Pro-V's hair-care line Michael Phelps is the brand ambassador for U.S. soccer player MEGAN RAPINOE's signature bleach-blond coiffure has its own Twitter account ALL DRESSED UP antidandruff shampoo Head & Shoulders From the pool to the gymnastics mat, Olympians compete in style By Sonia van Gilder Cooke, Megan Gibson, Kharunya Paramaguru and Judith Welikala Graphic by Heather Jones At the U.S. National Training Center in New Waverly, Texas, American gymnasts do their hair and makeup even for training sessions Synchronized swimmers put gelatin in their hair to keep it stiff and shiny HAIR Americans JENNIFER KESSY, a volleyball player, and boxer MARLEN ESPARZA are the faces of CoverGirl in the run-up to the Games Super-heavyweight competitor Holley Mangold has spoken of her desire to nail her “professional makeup look" for London 2012 Cosmetics brand Make Up For Ever has a waterproof line that's marketed to Rhythmic gymnasts are forbidden from wearing ballet-tutu-style skirts synchronized swimmers EYES Even horses wear female escorts will wear a purple and gold makeup look called sports makeup during competition: a salve called Showring Greasepaint is claimed to add HORSES U.S. athletes Natalie Coughlin and Alex Morgan caused a stir when they appeared in Sports Illustrated's 2012 swimsuit edition wearing nothing but body paint CAN ALSO "glamour to eyes" and "can be used on WEAR HOOF British track star JESSICA ENNIS likes to wear makeup while competing nose and muzzle to POLISH define depth of color and to conceal any As of 2012, women's beach volleyball players are no longer required to wear a bikini-they now have a T-shirt-and- blemishes" FACE U.S. sprinter GAIL DEVERS taped her talon-like nails to protect them from breaking "all over the track" while passing the baton in the 4 x 100-m sprint relay shorts option BODY $795 Online cost of the RALPH LAUREN Team USA Opening Ceremony men's blazer. Lauren was criticized for having the uniforms made in China SWIMMERS NAILS CAN'T WEAR HIGH-TECH, Nail-care brand Butter London has FULL-LENGTH released an Olympic Heavy Medal Collection that features polishes in gold, silver and bronze BODYSUITS. THE FASHION INTERNATIONAL SWIMMING Team Great Britain's outfits, designed by Stella McCartney, feature 590 articles of clothing for 46 Olympic and Paralympic sports. McCartney was criticized for not using enough red in the Union Jack-inspired collection FEDERATION BANNED THEM IN 2009 Loudmouth designed the eye- straining board shorts sported by U.S. beach volleyball duo TODD ROGERS and PHIL DALHAUSSER Scientists have shown that removing body hair “reduces active drag, thereby decreasing the physiological cost of swimming" for men sgoo be in must od Nike's clothes for the Olympics include a basketball uniform made in part from recycled plastic bottles. The top and shorts weigh 11.8 oz. (335 g), compared with the 20.2-oz. (573 g) uniforms Nike made for the Beijing Games. Teams from the U.S. and China, among other countries, will wear the uniform in London SOURCES: BBC; BRITISH OLYMPIC ASSOC.; BUTTER LONDON; CHICAGO TRIBUNE; DAILY MAIL; EQUIMINS; FIG; FINA; FIVB; LOCOG; LOUDMOUTH; MAKE UP FOR EVER; MEDICINE "nontransparent» & SCIENCE IN SPORTS & EXERCISE; MSN NEWS; NEW YORK TIMES; PEOPLE; POP. SCI.; SPORTS ILLUSTRATED; TWITTER; VOGUE TIME July 30, 2012 The London 2012 Olympic Village comes equipped with a salon, where athletes can moral taste and swimsuits