Old School PR vs. New School PR

Old School PR VERSUS New School PR Old School New School Traditional Reporters Digital Journalists and Bloggers • As of November of 2013, there were over 152,000,000 blogs on the Internet Second-Day News • In 2010, Newsweek moved about 40,000 magazine Second-Hour News • Started in 2008, the Daily Beast now has over 18 million monthly visitors copies a week Newsworthy Impressions In 2011, newspaper ad revenues fell to $25 billion • That's nearly half of what they were in 2003 Industry-Specific Influence • 91% of digital marketers feel social media helps drive traffic • 78% also claim that it generates more quality leads than anything else NEWS Direct Mail SMS Messaging • In 2012, the U.S. Postal service averaged 554 million processed pieces of mail a day • As of June of 2012, Americans sent an average of 6.1 billion messages per day Product Shots Pinterest Promotion • Directly behind Twitter and Facebook, Pinterest is the 3rd most popular social channel • Reportedly, Pinterest accounts for nearly 40% of all social media-driven purchases Focus Groups and User Feedback Social Media Discussions • Debuting in 2004, Facebook now has over 1 billion active monthly users • The 10 most successful brands on Facebook have a median of 4,356,852 followers FOLLOW Organized Twitter Chats • 65% of Fortune 500 companies lay claim to an active Press Conferences Twitter account Television YouTube Channels • Weekly, upwards of 145 million people view videos online • On average, they spend 3 hours and 58 minutes viewing Internet videos ••... The Evening News Twitter • Averages 22.5 million viewers • Over 200 million active accounts Microsoft Excel Spreadsheets Easy-to-Read Infographics • Visually alone houses over 24,000 graphics XLS Timeless PR Factors: • Persistence Relationships • Timeliness • Accuracy • Storytelling • Thought Leadership • Credibility • Authority Preparedness • Diligence FUSION 360 http://www.boston.com/business/blogs/global-business-hub/2013/07/pr_in_the_age_o.html http://www.wpvirtuoso.com/how-many-blogs-are-on-the-internet/ II