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Netmining Oktoberfest

DRabertert Lessons Learned Netmining's President, Chris Hansen, attended Oktoberfest in Munich this year and came away with some "lessons" that marketers could apply to improve their audience targeting strategies. Quantity vs. Quality Never wash your lederhosen There's plenty of drinking at Oktoberfest - but you don't want to overdo it. Select your beverages carefully and note that some beers on offer contain a higher alcohol content than typical options. Traditional German garb is meant to be deeply personal - and tradition is to not wash it, despite your inclinations. here's plenty of ad tech players in the world of display, but some are going to be better media partners than others. Don't overdo it by loading your media plan with too many providers; they can lead to overlap and media waste. There needs to be a testing and evaluation process in place to ensure you're picking out the quality partners that can deliver on your campaign goals. uccessful advertising should be deeply personal - to get there you need a rich pool of data points. In fact, marketers shouldn't throw out old data or data from old campaigns - despite your inclinations. Use those insights to power campaigns moving forward. Accumulate a data store that help you improve targeting tactics. Serve an ad that provides utility to the consumer by speaking to their true interests in real time. It's more than just beer Match the beer to the glass There's much more to Oktoberfest than beer - from pretzels, wursts, dancing, sing-alongs and fair games - there's lots to take in other than the main beverage itself. Don't use the wrong glass for your beer. There are special vessels for special beers. For example, with a wheat beer, remember to toast the more delicate glass at the bottom to prevent shattering. ..... here's more to audience targeting than just going after your existing users and finding them on endemic sites. Don't forget to prospect - build out non-endemic segments through audience modeling and use programmatic media buying to extend reach and engagement to highly qualified consumers you haven't reached before. Take it all in. on't use mismatched marketing messages for your campaigns. A creative asset lacking a CTA (call-to-action) for a DR campaign isn't going to generate the best performance. And reusing outdated images if you're a retailer that cares about seasonality isn't a good idea. Consider different sets of creatives for different goals, time frames and audience segments. Insights provided by: netmining Netmining is a leading provider marketers understand and reach their audiences online. The company combines its own unique blend of audience planning, targeting, bidding and optimization capabilities to deliver exceptional campaign performance. real-time targeting solutions designed to help The Audience Scoring Engine translates data into customer intelligence that yields high performing and highly relevant online advertising, targeted to your customer. For more information, please visit netmining.com or follow us on Twitter anetmining. ABOUT

Netmining Oktoberfest

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Netmining's President, Chris Hansen, attended Oktoberfest in Munich this year and came away with some "lessons" that marketers could apply to improve their audience targeting strategies.

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