Oh Snap, a Google Slap! 6 Signs You Might Get Smacked

Oh Snap. A Google Slap! SLAP! 6 Signs Your Site Might Get Smacked: #1:Content Issues Your site could be at high risk if it contains any spun or duplicated content, poorly written English or grammatical issues, keyword stuffing (especially if it's worded unnaturally), or simply lacks value. Solution: Focus on creating exceptional quality, data-backed content that sparks a genuine interest from your reader base. Avoid the temptation to outsource writing to a low-cost overseas worker. Remove or replace problematic content ASAP. #2:Shady Links Be especially concerned if your site is the focus of paid links, "followed" Guestpost links (which violate Google's Webmaster Guidelines), link exchanges, blog comments,most directories, or any links from unrelated or foreign sites. Solution: A handful of legitimate, quality links provide more benefit than hundreds of unnatural links. Leverage your quality content to earn real links by building relationships with key influencers in your industry. Itemize your low-quality links, then attempt to have them removed. If that fails, disavow them in Webmaster tools. J #3:Targeted Anchor Text Google is realizing that numerous inbound links with exact match anchor text (your keyword phrases) often represents an attempt to game the search engines in your favor. These days, this linking practice can create a penalty. Solution: Avoid specifying the anchor text that linking sites should use (let it form naturally). Update or remove highly-targeted links. Let your future link text develop without intervention. #4:Over-Optimization Is your site "trying too hard" to rank for a keyword? If you're pulling out all the stops to rank for a phrase, don't assume Google won't take notice sooner or later. Solution: Put user experience first. Craft your titles and content around providing the most helpful, captivating result available for that term, and Google is likely to reward your legitimacy. Edit your existing pages to reflect this mentality. #5:Excessive Ads $ When you visit a website, do you love seeing more ads than content? If not, then you aren't alone. Excessive ads, especially ones "above the fold", increase your risk of a penalty. Solution: Tweak your ads around quality rather than quantity, and try not to place them within the first few paragraphs. Use your engaging content to "hook" your readers into scrolling down the page, where careful ad placement targets their interests. #6:Low-Quality SEO Many SEO providers still use low-quality or spammy methods. You could do everything right and still get penalized by their efforts. Some may not even disclose their methods to you until it's too late. Solution: Closely watch their efforts, and agree upfront on frequent, detailed progress reports. Choose to only work with experts who are transparent about their methods and have a track record for ranking legitimate business websites. Additional Reading: seoexperts.com/google/google-penalty.html moz.com/blog/ultimate-guide-to-google-penalty-removal searchenginejournal.com/3-steps-take-suspect-algorithmic-penalty-google/ quicksprout.com/2014/03/24/6-ways-to-make-sure-you-never-get-an-algorithmic-penalty-from-google/ support.google.com/we bmasters/answer/35769 Brought to You By: O SEOExperts WHERE SEO BEČOMES ROI Learn More at SEOExperts.com