Offsite Comparison: White Hat vs. Black Hat

OFF-SITE COMPARISON: WHITE HAT VS BLACK HAT A COMPARISON OF WHITE HAT TECHNIQUES (LEFT) AGAINST BLACK HAT TECHNIQUES (RIGHT) IN VARIOUS OFF-SITE SCENARIOS vs BLOG COMMENTING Prior contribution X No prior Regular contribution X Not useful Useful comment X Automated / bots Useful link SEO FUTURE O / 0.5 SEO FUTURE 1.5 / 5 SEO POWER 1.5 / 5 CONTEXTUAL ARTICLE / LINKS Useful anchors X Irrelevant anchors Link to good site X Duplicate content X Links to spam-ridden site Engaging article, well written author mark up X Poor grammar, illogical & confusing content & accurate content Placed on high DA site X No author X Placed on low DA site SEO FUTURE 4.5 / 5 SEO FUTURE 2 /5 SEO POWER 4.5 / 5 SEO POWER 2 /5 DIRECTORY LINKS X Overseas directories Local directory with good reputation X Irrelevant industry directory Relevant industry directory X Not moderated Reguarly updated and X Link farming moderated SEO FUTURE 2.5 / 5 SEO FUTURE 0.5 / 5 SEO POWER 1.5 / 5 SEO POWER 0.5 / 5 CONTENT CREATION WRITING X Copied content with basic paraphrasing Create content using first hand research Create content using second hand research and referring X No original ideas or research X Grammatical errors several sources Use perfect grammar X Duplicates appear X Generic and boring to read Copyscape checked Written for a target audience SEO FUTURE O /5 SEO FUTURE 5 /5 SEO POWER 0.5 / 5 SEO POWER 5/5 BLACK HAT SUMMARY Farm links from irrelevant low quality sites Random spam-ridden blog commenting X Forgotten directions No value or hampers user experience WHITE HAT SUMMARY Earn links via quality content and social sharing Regular, active, helpful participation on blogs represents your brand Popular and useful directions Improves user experience