Offers on Mobile: The US Survey

OFFERS ON MOBILE So how should these Would people in the U.S. like to receive offers on their mobile phones? EUS SURVEY offers reach them? 41% of all cell phone owners prefer receiving offers via text message SMS. That's 5% more than those who say they prefer email. 41% 36% Yes! 70% 45% 28% of smartphone users wauld be So, is it really a question of trust? interested in recieving offers on their mobile phones. Only 4 ABSOLUTELY would feel comfortable of cellphone owners wauld accept receiving offers from third-party deal sites like Groupon or Living Social And carriers are the most trusted to provide offers. directly from a kmown and trustod third party brand would feel moat comtol ers Teceiving atfers from their c None, I am not intrested What kind of offers? - Other What happens Don't nkow/Not sure notifications abaut * brand new service launches if they exceed that number? 273 24% promotional messages about all kind of products 84% 56% of smartphone owners trust their notifications about brand new sBIVices free demos and m So SMS offers mobile service providers more than other offer sites work like enmail offers? proposals for a mobile phone upgrade of all cellphone owners would be interested in blocking incoming marketing notices 74% of smartphone users are positive towards discounts, special offers and general services that fit their needs of smartphone users would like to receive would change provider if they were contacted more suggestions for plan upgrades NO!59% than they desired. of smartphone owners would prefer having the opportunity to specify the number of notices they receive What's that number? LIVES LEFT upstream 2 times a month or less Each month, carriers have at best two opportunities to carry out a successful offer to their users. We switch your customers on. So they better make them count! [email protected] SWS