Offers on Mobile: The U.S. Survey

1. Would people in the U.S. like to receive offers on their cell phones? 2. What kind of offers? tttt Yes! would feel 70% comfortable receiving offers from third-party deal sites like Groupon or Living Social 45% 28% of smartphone users would be interested in receiving offers on their cell phones. Only 4% promotional messages about all kinds of products of cell phone owners would accept a marketing alert directly from a known and trusted third party brand free demos and notifications about brand new services would feel most comfortable receiving offers from their carriers 21% 3. So, is it really a question of trust? OFFERS ON MOBILE And carriers are the most ABSOLUTELY THE US.SURVE 33 proposals for a cell phone upgrade trusted to provide offers. of smartphone WHILE prefer ONLY sites like owners trust their mobile service providers more than 12% of smartphone users would like to receive suggestions for plan upgrades- 24% of smartphone users are positive towards discounts, special offers and general services that fit their needs Groupon or Living Social 4. So how should 7. What happens 5. So SMS offers 6. What's that number? if they exceed that number? these offers reach them? work like email offers? 4% 36% OF ALL CELL PHONE OWNERS WOULD BE INTERESTED IN BLOCKING INCOMING MARKETING NOTICES. 84% 41% of all cell phone owners prefer receiving offers via SMS. NO! 74%02 TIMES A MONTH OR LES 56%. 0, would change provider That's 5% more than those who THE CELL PHONE IS AN INTIMATE, PERSONAL MEDIUM if they were contacted - /0 more than they desired. 30 say they prefer email. 59% of smartphone of smartphone owners would. Each month, owners would prefer having 20 carriers have at best accept offer notices 9% the opportunity to specify the number of notices they receive two opportunities to carry out a successful offer to their users. So they better make them 4upstream LUTH research [email protected] Source: Luth Research count! Total Sample: 2,007 American adults (aged 18+) Dates: June 2-7, 2011. | The survey was conducted online SINS